Dubai, UAE, 22 May 2013: Bringing more convenience to its customers, du is pleased to announce the opening of its newest Shop, located on the first floor in Al Twar Centre, next to Al Ghusais 2 metro station in Dubai.

The newly-opened 600sq ft. du Shop offers customers a full range of du's Consumer Mobile products, with five service counters.

"The opening of our latest shop, located in Al Twar Centre, represents our commitment to providing our customers with access to our services in easily-accessible locations, adding life to their life by helping them keep in touch," said Maher Murad, Vice President Retail Sales, du.

Speaking on the launch, Abdulaziz Al Shaikh, owner and franchisee of the new Shop, said, "It is a proud moment to see the newest du Shop open. There is a great demand for du products in this area, and we are bringing a full range of mobile products to Al Twar for customers to enjoy."

With the opening of the du Shop at Al Twar Centre, du has further expanded its footprint of shops under the franchised model. As part of the franchise project, du gives support to its selected franchisees by providing them with training and marketing collateral, as well as suggesting suitable locations to set up their retail outlets. The company's support plan aims to assist local entrepreneurs in establishing their businesses, while also ensuring du customer relations are maintained at the highest standards.

du started this model in 2010 by awarding its first franchise license to an UAE-based company AST Telecomm LLC, owned by two Emirati entrepreneurs and brothers, Ali Sulaiman Al-Taher and Shahin Sulaiman Al-Taher. This was the very first achievement of du's partnership with the Hamdan Bin Mohammed Bin Rashid Programme for Young Business Leaders - part of Mohammed Bin Rashid Establishment for SME Development (MBRE).

du Shops are located in conveniently accessible locations across the UAE. Full details of the locations are available on www.du.ae/en/mobile/where-to-buy/ourshops.

About du
We opened for business in 2006. We offer mobile and fixed telephony, broadband connectivity and IPTV services to individuals, homes and businesses. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters.

As a rapidly-growing enterprise, we have a team of experts working to enhance and expand our bouquet of service offerings. Our people come from over 60 countries - we mirror the rich cultural diversity of our nation, while being able to serve our customers in a variety of languages.

Over 50% of our senior management team and customer-facing employees are UAE nationals, and we remain committed to providing fulfilling opportunities for quality talent in a cosmopolitan working environment.

By the end of 2012, more than 6.45 million people and over 50,000 businesses have chosen to use our services. In a survey conducted by ARC Chart, we were named the Best Mobile Broadband Network 2012 in the Middle East and Africa region. We also ranked first in MENA's Standard & Poor/Hawkamah Environmental, Social and Corporate Governance Index in 2011.

du is 39.5 percent owned by Emirates Investment Authority, 20.081 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining stake by public shareholders. du is listed on the Dubai Financial Market (DFM) and trades under the name 'du'.

For further information, please contact:
Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae

Reka Sepsy
LeoComm PR
Tel: +971 4 367 6154
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615
Email: reka.sepsy@leocommpr.com

© Press Release 2013