Customers will now pay AED 1.25 only to make local calls and receive any call in the GCC

Dubai, 01 December 2008: Adding to the convenience of customers, du, the UAE's integrated telecom service provider, has simplified roaming charges by introducing a unified set of attractive roaming rates for the first time in the UAE. Thanks to its One Region One Rate roaming scheme, all du mobile subscribers can enjoy calling local numbers and receiving calls at just AED 1.25 per minute, while roaming in the GCC region

The unified rates come into effect immediately without any extra charges and will be available by default to all du customers while they roam in the GCC region. du mobile customers can choose any telecom operator during roaming in the GCC while still benefitting from this attractive scheme.

Farid Faraidooni, EVP Commercial, du, said: "The unified roaming tariff is a reflection of our commitment to simplify the lives of our customers. It means our customers no longer need to keep track of the various complicated roaming charges used in the GCC region."

Further, the rates are attractive and affordable for all customers roaming in the GCC. Faraidooni said: "Roamers will enjoy low and attractive rates which makes roaming simple and affordable."

After having launched the Haj roaming promotion which provides the benefit of free incoming calls to its mobile subscribers roaming in Saudi Arabia during the Holy period of Haj, du introduces another breakthrough innovation in the international roaming services.

While roaming in the GCC, du Monthly Plan subscribers can make and receive calls, send and receive SMS and MMS, access high speed mobile internet, use BlackBerry® services and video calling.

While roaming on any operator in the GCC, du Pay as You Go ® and Visitor Mobile Line subscribers can receive voice calls and send and receive SMS. Outgoing voice calls are also available in all GCC countries with selected operators.

One region, One rate charges

  • AED 1.25 per minute for local calls and any incoming call (except Haj pilgrims to Saudi Arabia who will enjoy free incoming calls till 20th December 2008)

  • AED 3 per minute for calls to UAE numbers

  • AED 1 per SMS

  • AED 9.0 per minute for all other outgoing calls

  • AED 1 per 50 KB of data usage

While roaming du subscribers will also be able to access their Voice Mail service by calling +971 55 5678161 or call du Customer Care by calling +971 55 5678155. For more information about du international roaming, du customers can go to the 'Travelling Abroad?' page at www.du.ae

-Ends- 

About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of du's nationwide Fixed line services for voice telephony, was launched in July 2007.

Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit and more time) and

Self Care. du business offers include Closed Business User Group and preferred International Destinations.

du's retail network, currently numbering 24 du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of du services to customers. 

du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by Emirates Communications & Technology Company LLC and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

du was recognised as the 'Best Brand' for its innovative branding and outstanding success at the Telecom World Awards Middle East 2007.

For further information, please call:
Luma Jasim
Senior Director, PR & Media Relations
Corporate Communications
du
Tel: +971 4 362 2134
Mobile: +971 55 552 6759
Email: luma.jasim@du.ae

© Press Release 2008