Future-proof technology to offer enhanced customer experience
In its efforts to continuously deliver the best customer experience, du today announced its Gigabit-capable Passive Optical Network (GPON) deal with Ericsson (NASDAQ:ERIC).
Hatem Bamatraf, Senior Vice President Network Development, du, said: "We firmly believe that dynamic partnerships lead to success. The tie-up with Ericsson for GPON complements our state-of-the-art Fibre to the Home (FTTH) network, which we were the first to deploy in the UAE. This new solution will allow us to offer innovations, like fastest broadband (real broadband) and du TV to our customers. Ericsson's GPON solution was one of the best solutions for us, and we hope that our partnership will further enhance our customers' user experience."
Ericsson's deep fibre access offering consists of Ericsson's EDA 1500 GPON solution, passive optical components and related services. The network is future-proof for open access, which means that in the coming years, du can implement new business models in which deployment and operations costs are split among different entities. Through the newly implemented system, du is able to better meet existing subscriber demand for advanced broadband services, while transforming its network into a ready-to-use platform for a new era of communications.
"By turning to us and rolling out the network with the latest GPON technology, du will take advantage of technology to provide media-rich services to homes and businesses in the UAE, which is widely recognised for leading the local fibre revolution being at the forefront of telecommunications advances in the region," says Ray Hassan, President and Head of Ericsson for Gulf Council Countries (GCC). Consumers today demand an ever-increasing numbers of multimedia services, and this trend is likely to keep growing."
-Ends-
About du:
du is a leading integrated telecommunications service provider in the UAE. The company is dedicated to providing individual, home and business customers the best in choice, quality, innovation and pricing. Its services include fixed and mobile telephony, broadband connectivity and IPTV services. The company's commitment to the country extends beyond communications services to contribute towards a positive national transformation in both the Emirates' people and environment.
Read more about EDA 1500 and GPON Deep Fiber Access on http://www.ericsson.com/ourportfolio/products/eda-1500?nav=fgb_101_219%7Cfgb_101_063
Selection of announced GPON contracts:
Ericsson provides fixed-broadband access to all three operators in China
AT&T names Ericsson as key supplier for future Wireline Business
Ericsson connects India's homes with high-speed fiber for the first time
[1] Gartner, "Magic Quadrant for Fiber-to-the-Home" by Ian Keene, December 29, 2010
About the Magic Quadrant:
The Magic Quadrants are copyrighted 2010 by Gartner, Inc. and are reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Our multimedia content is available at the broadcast room: www.ericsson.com/broadcast_room
Ericsson is the world's leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company's portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.
Ericsson is advancing its vision of being the "prime driver in an all-communicating world" through innovation, technology, and sustainable business solutions. Working in 180 countries, more than 90,000 employees generated revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ New York.
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© Press Release 2011
