Dubai, UAE, 6 March 2011: Committed to supporting the UAE's Small and Medium Enterprises (SME) business community, du today enhanced the benefits of its existing Business Super Plan(s) .Business Super Plan(s) now provides customers with an astonishing 400 per cent guaranteed return, along with a number of other attractive benefits.

"We are dedicated to serving the needs of businesses across the UAE, and with the Business Super Plan offer, we are specifically catering to the requirements of SMEs by offering the ultimate value proposition and return on investment. Customers can enjoy an unbelievable 400 per cent guaranteed amongst an array of other benefits including extensive mobile coverage, the fastest network in the UAE, Pay by the Second billing, the most evolving unique propositions, unmatched tariffs, top-of-the-range business solutions, a vast retail network and world-class customer service," commented Farid Faraidooni, Chief Commercial officer,  du.

This offer is available to all customers subscribing to Business Super 200 and Business Super 400 plans. Existing Business Super 200 and Business Super 400 customers will automatically get the extra benefits during offer period.

The Business Super Plan streamlines SMEs' mobile communications spending and offers excellent value to diverse SME categories. It provides unparalleled flexibility, transparency, price predictability    with exceptional benefits such as the freedom to call anywhere in the world, anytime, for effectively less than AED 1 per minute as part of an included international minutes bundle; one rate on all incoming calls while roaming, a 50 per cent discount on calls within their business; and Pay by the Second billing on all outgoing calls from the UAE. Businesses can also choose from a range of the latest smartphones, bundled with unlimited internet, email and more, as well as free access to services such as Voicemail, Return Last Missed Call, Caller Line ID, Call Conferencing, Call Forward and Call Waiting.

Business customers can subscribe to the new plan by simply contacting their du account managers or visiting any du Shop.  

Business Super Plan comparison benefits - existing and new

Plan

BSP 200

Existing

BSP 200 during offer

BSP 400

Existing

BSP 400 during offer

Monthly Fee

AED 200

AED 200

AED 400

AED 400

National minutes

250

300

500

600

International  minutes

250

300

500

600

National SMS

125

150

250

300

International SMS

125

150

250

300

Included national data (MB)

250

300

500

600


-Ends-

About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 3rd quarter of 2010, over 4 million people in the UAE had chosen to become du mobile customers.

Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between 'more credit', 'more time' and now the 'more international' recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du's retail network, currently numbering 37 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e-shop, accessible at http://shop.du.ae du shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.

du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

For further information, please contact:
Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae

Reka Sepsy
Manning, Selvage & Lee
Tel: +971 4 367 6154
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615
Email: reka.sepsy@dubai.mslpr.com

© Press Release 2011