End-to-end offering from du makes customers' M2M connectivity needs even more simple

Dubai, UAE, 2 May 2013: du, the Middle East's fastest-growing telecommunications company, has announced a partnership with SamTech to offer new and innovative solutions, including connected fleet Management, Smart Job Management, Smart Transportation and Smart Waste Management, as part of its machine-to-machine (M2M) strategy. Through this collaboration, du is expanding its bouquet of managed services to better serve the needs of its business customers.

As part of the scope of the offering, du will provide end-to-end M2M solutions including data connectivity, SIM cards, devices and managed reporting, as a one-stop-shop to meet customers' needs in this space.

"We are pleased to have joined forces with SamTech to extend the offerings in our managed services bouquet. We are confident that the addition of more M2M-focused solutions in our portfolio will be of great interest and benefit to our enterprise customers' businesses," said Hatem Bamatraf, Executive Vice President, Enterprise, du.

"Through our partnership with du, we come one step closer to our vision of being a sustainable service provider of wireless tracking, fleet and asset management solutions in the Middle East. This alignment with du was a natural choice for us to join hands with a leading partner, to provide our sustainable services and high quality products to a wider range of customers," said Samir Ibrahim Abdul Hadi, President and CEO, SamTech.

M2M enables automated communication between remote machines, and centralized management of applications. It provides real-time monitoring and control without the need for human intervention. M2M solutions are the fastest-growing offering in the telecom space, delivering innovations at a staggering pace and catalyzing the growth of the industrial internet.

du's ever-growing stack of M2M offerings provides solutions for key verticals such as transport and logistics, energy and utilities, healthcare and retail. The solutions are delivered through a managed services model, taking the company one step closer to realize its vision of offering industrial M2M solutions that are designed to meet and exceed customers' business needs.

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About du
We opened for business in 2006. We offer mobile and fixed telephony, broadband connectivity and IPTV services to individuals, homes and businesses. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters.

As a rapidly-growing enterprise, we have a team of experts working to enhance and expand our bouquet of service offerings. Our people come from over 60 countries - we mirror the rich cultural diversity of our nation, while being able to serve our customers in a variety of languages.

Over 50% of our senior management team and customer-facing employees are UAE nationals, and we remain committed to providing fulfilling opportunities for quality talent in a cosmopolitan working environment.

By the end of 2012, more than 6.45 million people and over 50,000 businesses have chosen to use our services. In a survey conducted by ARC Chart, we were named the Best Mobile Broadband Network 2012 in the Middle East and Africa region. We also ranked first in MENA's Standard & Poor/Hawkamah Environmental, Social and Corporate Governance Index in 2011.

du is 39.5 percent owned by Emirates Investment Authority, 20.081 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining stake by public shareholders. du is listed on the Dubai Financial Market (DFM) and trades under the name 'du'.

For further information, please contact:
Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae

Reka Sepsy
LeoComm PR
Tel: +971 4 367 6154
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615
Email: reka.sepsy@leocommpr.com

© Press Release 2013