Dubai, UAE, 21 October 2009: du today announced a strategic partnership with Cisco to offer Cisco WebEx collaboration solutions and launch cutting-edge business conferencing service.  du invites visitors to its stand at GITEX to experience advanced conferencing and collaboration solutions.

The Cisco WebEx Authorized Program allows qualified companies to extend their collaboration offerings with the addition of on-demand solutions.  Cisco WebEx solutions bring people and information together to speed the decision-making process and to accelerate innovation.  The applications are delivered as software as a service (SaaS), helping to enable greater business productivity and faster responses to market changes while taking advantage of the Cisco WebEx Collaboration Cloud to provide highly secure, reliable, high-quality collaborative experiences.

"du is committed to providing its enterprise customers with state of the art tools to revolutionise business collaboration," said Farid Faraidooni, EVP Commercial, du. "du Business Conferencing, based on Cisco WebEx, is a sophisticated suite of applications that facilitate online meetings, presentations, training sessions and customer support functions, just to name a few. In today's challenging economic climate, these on-demand, online collaborative solutions will help our customers increase their productivity and market reach while reducing costs."

"Cisco WebEx solutions, a key component of Cisco's collaboration portfolio, transform business communications and collaboration," said Ismael Hassa, director of WebEx Operations, Cisco Collaboration Software Group. "As a Cisco WebEx Authorised Partner, du has made a strategic investment to offer customers superior solutions that create synergy within organizations, drive costs out of existing business processes, and maximise resources by bringing people together more effectively than ever before."

With a proven track record of promoting its customers' success and of using the transformative nature of collaboration solutions, du is bringing Cisco WebEx solutions to the market.

Find More Information Online: http://www.cisco.com/en/US/products/ps10352/index.html

http://webex.com

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About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.

Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit, more time and now 'more international' recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du's retail network, currently numbering 34 du shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through du e-shop, accessible at http://www.du.ae/en/where-to-buy/eshop.html. du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.

du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

Awards to date

• du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK's EuroWeek

• du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.

•  du corporate brand launch campaign awarded a Cristal MENA award in 2008

•  du declared 'Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success

• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007

• Silver Award for the best website in the ICT category at the UAE Web Awards 2007

• du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007

Cisco, Cisco Systems, and the Cisco Systems logo are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries.  All other trademarks mentioned in this document or Website are the property of their respective owners.  The use of the word partner does not imply a partnership relationship between Cisco and any other company. 

For more information on this exciting new service, enterprise customers contact your dedicated du Account Manager, call 800 188 or visit www.du.ae/business.

For further information, please contact:

Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
Mobile:+971 55 9367045
Email: saugat.chatterjee@du.ae

© Press Release 2009