Chance to win AED 5000 in shopping vouchers every week
The DSS Office announced the winner in the third DSS mobile portal draw, as the interactive tool registered many more downloads, with Etisalat launching an SMS campaign. One lucky portal user is being rewarded AED 5000 in shopping vouchers every week till the end of DSS 2007. Ghasan Fouzi, from Palestine, was picked as the winner in the second DSS mobile portal draw.
Born and brought up in Dubai, Ghasan downloaded the DSS portal through a link sent by Etisalat, a sponsor of DSS 2007. Etisalat recently launched an SMS campaign through which it is sending the link for the portal, and where mobile users can now download the portal directly. Ghasan, who works in rent-a-car agency, was delighted to win the shopping vouchers. "DSS is always an exciting time due to the entertainment activities and shopping promotions, and I'm glad I won the shopping vouchers. The DSS mobile portal is an extremely useful tool to get instant access to information on DSS activities and I already know where I will be using the shopping vouchers," he said.
Launched on June 18, in cooperation with Etisalat and MobiBrands, a company of Qanawat FZ LLC., the DSS portal, a first of its kind service in the region, informs users on DSS events through mobile phones. The service is being offered in Arabic and English and is targeted at the multitude of local and expatriate residents in the country who account for a majority of the total DSS visitors.
The DSS mobile portal is a unique tool to enable visitors to have information on DSS at their fingertips. The mobile portal draw is one among the DSS initiatives of rewarding visitors with prizes for being part of a great summer festival.
Mobile users in UAE only need to type DSS and send it to 1110 to download the English version of the portal. For the Arabic version, users need to send DSSA to 1110. The portal can be downloaded free of cost and can be accessed by phones that are GPRS or 3G enabled. Technical assistance on downloading the portal or configuring the mobile phone can be got by dialing 125.
Once the portal is downloaded, users have round the clock access to comprehensive information on DSS activities and promotions like the Spa Packages. The DSS Mobile Portal is one among the innovative marketing strategies implemented by the DSS Office to attract local and regional visitors. The portal was launched in Kuwait on June 1, where users can now browse the latest offers, promotions, and attractions of DSS 2007.
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About DSS
Launched in 1998, Dubai Summer Surprises was conceived as the foremost family entertainment event during the summer season for the whole of GCC. Targeted at visitors from outside the UAE and within the country, DSS has been a major entertainment and shopping attraction since its inception and witnessed 1,875,000 visitors in the year 2006 compared to 600,000 in 1998. The event has succeeded in positioning Dubai as the leading summer destination in the region.
Organised by government departments with the cooperation of the public sector till last year, the ten-week event is a celebration of different surprises that offer visitors and shoppers the perfect family entertainment opportunity and the ideal combination of shopping and adventure. Over the years DSS has hosted numerous surprises such as Food, Water, Global, Ice, Flower, Sports, Heritage, Arts, Techno, Cartoons, Colour, Sweets, Knowledge, and Back-2-School. The summer event lays special emphasis on children, who are provided all the opportunities to hone their skills while enjoying a fun-packed ten weeks of activities. DSS also has its own mascot, Modhesh, the ever smiling brand ambassador who embodies everything that the event stands for - fun, excitement, brightness and unlimited joy for children.
Dubai Summer Surprises as a venture has contributed significantly to the economy of Dubai and continues to do so by enhancing different economic sectors during a lean period of economic activity in summer. An increase in visitor expenditure from AED 850 million in 1998 to AED 2.57 billion in 2006 is a clear indication of the event's ability to drive economic growth during summer. Into its tenth year, Dubai Summer Surprises has come a long way by building on the successes of the previous editions and aims to create a benchmark for future years to provide the three most important characteristics of the event - shopping, winning, and entertainment.
For more details and information please call:
Laila Suhail,
Executive Project Director,
Tel: 0097142020272,
email: lmsuhail@mydsf.ae
Rana Ghazi,
PR Manager,
Tel: 009714-2020275,
email: rghazi@mydsf.ae
Suhaib Abdullakutty,
English Editor,
Tel: 2020579,
email: sabdulla@mydsf.ae
Ahlan Dubai
Tel: 600545555
DSF Website: www.mydss.ae
© Press Release 2007
