ATM 2005 participation spells huge success for the DSF/DSS office
The just concluded Arabian Travel Market (ATM) 2005 spelt big success for the Dubai Shopping Festival and the Dubai Summer Surprises as the DSF and DSS stand at the four-day event was barraged with enthusiastic enquiries about the forthcoming Summer Surprises and the next year's Dubai Shopping Festival and its new attractions.
A large number of the travel trade visitors from Saudi Arabia, Oman, Egypt, Scotland, Britain, Germany, France and many other countries turned up at the DSF/DSS stand to check out on the latest offerings as well as the next year's event especially after the successful completion of the first successful decade of the Dubai Shopping Festival this year. Tour operators, hoteliers, airline representatives and members of the media showed great enthusiasm in the promotions to be unveiled during the DSF/DSS at the region's most prestigious tourism event held at the Dubai World Trade Centre from May 3 to 6.
As part of a unique DSF and DSS promotional blitz, a number of uniformed promoters carried LCD TV screens highlighting the best scenes of the two major annual events. The moving pictures grabbed instant attention as the visitors stopped in their tracks to have a glimpse of the colourful video which attracted one and all with its exclusive concept. But the presence of Modhesh at the venue brought smile to the faces of the visitors as the charming DSS mascot cheered everyone with his friendly appearance.
Said Laila Suhail, DSS 2005 Executive Project Director, "I must add here that our participation at the ATM was very effective as we were able to portray the real picture of the two major tourism events to the large number of visitors who were all too enthusiastic about the forthcoming events. The DSF and DSS office team spared no efforts in attending to each and every query raised by the tour operators, hoteliers, representatives of the travel trade and the media. Besides presenting a comprehensive overview about the two events the team also distributed informative brochures and literature to the visitors," she said adding, "By all account, our participation at the ATM was very fruitful and spelled huge success for all our DSF and DSS endeavours."
"We must thank the Dubai Tourism and Commerce Marketing (DTCM) for their great efforts in organizing an event of such a large magnitude. We are now preparing and looking forward to the DSS roadshows kicking off this month as they play a major role in inviting regional families to spend their holidays at the climate-controlled DSS venues in Dubai," said Laila.
Heads of the DSS Organising Committee involved in organizing the 10 theme-specific weeks of DSS 2005 also attended the DSF/DSS pavilion at the ATM.
The ten week DSS 2005 begins with the Flower Surprises on June 22 and continues with the Sweets Surprises, Arts Surprises, Colour Surprises, Ice Surprises, Adventure Surprises, Cartoon Surprises, Heritage Surprises, Knowledge Surprises and concludes with the Back-2-School Surprises on September 2.
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For further information please contact:
Ilyas Qureshi
Media Officer
Dubai Summer Surprises Office
P.O. Box 25425
Dubai
UAE
Telephone, direct: 9714-2020509
Fax: 9714-2221110.
Email:iqureshi@mydsf.gov.ae
Hessah Sultan
Senior Media & PR Coordinator
Media Center
Dubai Summer Surprises Office
Direct: +9714 2020510
Fax: +9714 2221110
Email: haurbaya@mydsf.gov.ae
© Press Release 2005
