United Arab Emirates - Dubai 10 July: Dr.Gouher Ahmed, PhD, PMP, Associate Professor in the College of Business Studies in Al Ghurair University has presented his research paper "Bottom of Pyramid Business Strategy: India and UAE Cases" at the IJAS International Conference , held in Harvard University, USA.
Dr.Gouher Ahmed Said : the Multi-National Corporations can lift the World's poor with the per capita income of less than 1500 $US around two-third or 4 billion population by investing at the Bottom of the Pyramid and lifting billions of people out of poverty and desperation, averting the social decay, political chaos, terrorism, and environmental meltdown".
Multi-National Corporations can tap rural population by collaborating with NGOs;and now a days, the poor people are becoming aware of many products and aspiring to share the benefits. So, MNCs can create products in a bulk and sell cheap products to the rural population". He added
He stressed that 4 billion populations is a huge untapped market for growth and profit for MNCs including the poorest of the poor 1 billion people or one-sixth of humanity with a per capita income of 1$ a day .
Dr.Gouher Ahmed thanked Al Ghurair University, to encourage them to participate in such conferences which held globally and internationally because of its large and essential role in promoting initiatives, contributions and constructive ideas in the advancement of various fields.
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About Al-Ghurair University:
Al-Ghurair University was set up in 1999 under the sponsorship of Al-Ghurair Group of Companies. The university, which serves the diverse UAE society, in particular and the Gulf societies, in general, soon grew to become one of the leading higher education institutions in the Gulf region. Al-Ghurair University boasts of high quality education through the ideal education environment it offers its students, as well as the quality facilities and incentives, including the flexible timing it offers working students which enables them to pursue higher education at their convenient time, to sharpen their skills and improve their professional performance. It also boasts of a strategic location at the Dubai Academic City and modern library fully equipped with valuable books, references, research works and other equipment, which facilitate academic works and achievements. It also has a mosque, modern restaurants and a big car parking facility that has a capacity of more than 1000 cars.
The university engages in various training and consultancy activities. In 2009, more than 2000 persons benefited from the university's services in various subjects, including strategy, customer service, creative thinking, legal issues, accountancy, Information Technology, etc.
The University is in strategic partnership with more than 12 government and private institutions to whom it offers scientific services. The university has executed more than 100 training courses for its partners during the 2009/2010 academic year.
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