Flagship Network Available Exclusively On Orbit in Middle East
Manama, Bahrain 16 December 2006: Orbit and Discovery Networks Europe, a division of leading global real-world media company Discovery Communications, today announced that factual entertainment network Discovery Channel will become available exclusively on Orbit in the Middle East region from January 1st 2007.
One of the world's most trusted media brands, Discovery Channel delivers informative and entertaining factual content to a target demographic of young, upscale men aged 25 - 39. The network features remarkable real life stories in a truthful, engaging and contemporary manner across a wide variety of genres including popular science, history, engineering, investigation and exploration.
Discovery Science, the only network devoted to the wonders of science, including in-depth coverage of current science news, will also join the Orbit line-up in early January 2007. The introduction of Discovery Channel and Discovery Science to Orbit brings the total number of Discovery Networks available on Orbit to three; Animal Planet, a joint venture network between Discovery and BBC Worldwide which reflects mankind's eternal fascination with the creatures that share our world, has been available on the platform since January 2002.
"The addition of both Discovery Channel and Discovery Science will enhance our already strong and comprehensive cultural and information channels line-up," said Mr. Ali Ajouz, Orbit's vice president for Marketing and Distribution.
"Orbit has always pioneered in programming innovations in the region as part of its continuing commitment to provide subscribers with a world-class broadcast content which is entertaining, relevant and informative. We provide a whole spectrum of programming choices that cater to a diverse range of audiences. We are also constantly on the look out for ways to enhance our programming to adapt to the changing preferences and viewing habits of our audiences" added Mr. Ajouz.
"Viewers on the Orbit platform will now be able to enjoy Discovery Channel's wide range of award-winning programming specifically tailored to reflect the local tastes and preferences of viewers in the Middle East." said Mary Kallaher, Vice President and Country Manager, Emerging Markets, Discovery Networks Europe. "Discovery is committed to further developing its business in the Middle East and our agreement with Orbit demonstrates our intention to expand the reach of Discovery's networks within this important region."
Discovery Channel, Discovery Science and Animal Planet are programmed 24 hours a day in English and are also subtitled in Arabic on the Orbit platform.
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About Orbit:
Orbit Communications Company is the world's first fully digital, multi-channel, multi-lingual pay television Platform That broadcasts 45 television Channel and 21 music radio stations to the Middle East and North Africa.
It offers five channel packages that are customized to suit all the members of the family. Orbit delivers the best in family entertainment, movies, news, sports and documentaries offering its viewers unrivalled and exclusive quality programming.
For more information, please visit www.orbit.net.
Discovery Communications, Inc.
Discovery Communications is the leading global real-world media company. Discovery has grown from its core property, the Discovery Channel, first launched in the United States in 1985, to current global operations in more than 170 countries and territories with nearly 1.5 billion cumulative subscribers. Discovery Networks International offers 19 television brands, reaching 746 million cumulative subscribers. In Europe, the Middle East and Africa, 14 Discovery brands reach 216 million cumulative subscribers in 105 countries with programming available in 22 languages. Discovery Communications is owned by four shareholders: Discovery Holding Company (NASDAQ: DISCA, DISCB), Cox Communications, Inc., Advance/Newhouse Communications and John S. Hendricks, the Company's Founder and Chairman.
For further information, please contact:
Lina Husri
Media & PR Executive
Mobile. +97150 280 35 80
Lina.h@o2mc.net
For further information please contact:
ORBIT
Alia Shaikho
Corporate PR Manager
M: +97339688722
alia.shaikho@orbit.net
www.orbit.net
© Press Release 2006
