Latest addition to OptiPlex line offers platform stability and energy efficiency at reduced operational cost

Dubai, UAE, 26 September 2007 - Dell today announced the launch of the OptiPlex 330, latest addition to its commercial desktop lineup designed to help customers simplify and reduce operational costs. 

The OptiPlex 330 is available to business and institutional customers across Europe, Middle East and Africa (EMEA) that want leading remote management solutions and power efficiency at a low initial investment. The system is also backed by Dell services that allow customers to save time and resources related to deployment and maintenance.   

"Our customers are being increasingly challenged to bring business value to their organisations by reducing operational costs to enable innovation in other areas," said Michael Collins, General Manager, Dell Middle East. "The OptiPlex 330 furthers Dell's long-term commitment to eliminating complexity for our customers, enabling them to focus on growth while still providing the essential features necessary to manage their IT environments."

Delivering the Most Essential Features for Desktop Environments

The OptiPlex 330 delivers basic systems management without compromising performance and includes DirectDetect, a series of LED lights that allows for easy diagnosis of system health.  Customers can rest assured their data is protected with the latest features to ensure simplified management, increased reliability and security such as:

Secure remote access through ASF2.0 to power cycle systems, as well as basic command line interface controls.

Centralised, remote control with Dell Client Manager™ to automate common tasks associated with owning client systems.

Dell OptiPlex Extends Environmental Leadership

Continuing Dell's pledge to be the "most green technology vendor" on the planet, the OptiPlex 330 offers broadly configurable Energy Star 4.0 options, including 80 percent power efficient power supplies.  The system is also available with Energy Smart power settings that allow customers to lower energy costs by up to 78 percent.[i] Dell also has the most business desktops that meet stringent EPEAT "Gold" standards with the addition of the OptiPlex 330.

Dell offers customers a robust set of options for responsibly retiring and recycling used equipment through the company's Asset Recovery Services.  Customers can take advantage of Dell managing pick-up of used equipment, refurbishment and remarketing for value recovery, full reporting and responsible recycling.

Dell Deployment Services for End-to-End Reliability

Dell Deployment Services complete this total solution with assistance from order consolidation to coordination, resulting in lower deployment costs and an enhanced end-user experience.  In addition, ImageDirect's web-based, hosted image management service enables customers to easily create, load and manage custom images for all Dell commercial client systems.  An industry-first service, ImageDirect allows customers to create a single master image in up to nine languages with organisation-wide applications that can be customised according to departmental needs, decreasing maintenance costs and speeding time-to-deployment of new systems.

Pricing and Availability

The OptiPlex 330 is available today and starts at $699 without monitor and excluding local customs and taxes.  For more information, visit www.dell.com/optiplex.  For details on Dell's energy-saving strategy, visit www.dell.com/energy.

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About Dell
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© 2007 Dell Corporation Limited. Dell, Optiplex and the Dell logo are trademarks of Dell Inc.

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© Press Release 2007