Innovations Enable Customers in Bahrain To Tailor Services to Fit Their Business

Globally Consistent Offering Advances Service Quality and Simplifies IT

Manama, Bahrain, 9th June 2008 - Breaking the mold of traditional, one-size-fits-all services offerings, Dell today launched Dell ProSupport, a globally consistent, customer-driven support offering that spans Dell's commercial product and solutions portfolios. Dell has distilled more than 10 service offerings down to two customizable packages with flexible options for service level and proactive management. 

For the first time, Dell customers in Bahrain can customize and tailor services to fit their technical expertise. Competitive portfolios are unnecessarily complicated and force customers to select from a generic set of options that are less easily adaptable.

"Our customers and partners asked us to break the mold of "one-size-fits-all" reactive support to help them meet the needs of increasingly diverse, global and mission-critical IT operations," said Michael Collins, General Manager - Dell Middle East. "Dell listened and acted. ProSupport delivers important new features and capabilities that make it easier to get the right support package at the right time in the right way. ProSupport is an important step forward in enabling our customers and partners to tap into a world-class service delivery capability that end-users need--and toward Dell's broader vision to simplify IT."

Program offerings include:

  • ProSupport for IT, an offering designed for technical experts, includes 24/7 support options such as Fast-Track Dispatch, a service that speeds resolution for certified IT professionals by quickly dispatching parts and Dell technicians to their location.

For organizations without a dedicated IT department, such as some small- to medium-sized enterprises:

  • ProSupport for End-Users includes how-to software and collaborative support for common applications and tasks such as Microsoft® Windows Small Business Server, Intuit® QuickBooks® and wireless access configuration. Additionally, direct access to certified technicians in the Dell Expert Center help customers focus on their business, not their IT.

"ProSupport shows that Dell has responded to its customers' feedback," said Matt Healey, research manager, Hardware Support Services, IDC. "This portfolio gives customers the flexibility to select the right support package for their level of technical expertise and the needs of their organization. I believe this is a positive step for Dell and its customers."

ProSupport goes beyond reactive problem resolution and hardware support to include proactive management. With the right options, customers can reduce technical incidents by as much as 37 percent¹ and critical downtime by as much as 48 percent². As organizations increasingly rely upon standards-based equipment to empower people and processes, Dell ProSupport also delivers new levels of quality and choice by offering modular options and recommended solutions to address daily IT challenges. Options for mission-critical data centers, mobile/remote sales teams and virtualized environments provide proactive support while helping to simplify everyday operations.    

Dell ProSupport is available immediately to corporate and small- and medium-size enterprises and public organizations with the exception of some options. To learn more about Dell ProSupport, please visit www.dell.com/me/prosupport.

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About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit www.dell.com, or to communicate directly with Dell via a variety of online channels, go to www.dell.com/conversations. To get Dell news direct, visit www.dell.com/RSS. 

¹Based on an August 2007 internal study of Dell customers upgrading to Platinum Plus Enterprise Support. Select features of Platinum Plus are available in the Dell ProSupport Enterprise-Wide Contract.

²Based on an August 2007 internal study of Severity 1 resolution time for Dell customers upgrading to Platinum Plus Enterprise Support. Select features of Platinum Plus are now available in the Dell ProSupport Mission Critical Option.

© Press Release 2008