Dubai, October 28, 2007: Debenhams, one of the leading franchise brands operated by M.H Alshaya Co. in the Middle East, has unveiled its stylish new autumn/ winter collection; a range of stunning looks featuring leather and cardi coats, colourful swing jackets and knitted dresses. The new collection brings the latest winter styles of leading labels such as Betty Jackson.Black, Rocha.John Rocha, Jasper Conran and Red Herring, to the Middle East.
Gordon Bullock, Brand Director, Debenhams said: "The latest collection is inspired by Parisian looks, the post war period and medieval military genre. We also have a fantastic range of patent accessories, leather gloves, cute trilbies and berets, to complete the look."
The Parisian style features pretty blouses worn over mini skirts, teamed with boxy jackets. Attention to detail is clear in the gorgeous embellishments on dresses and tunics, the colours are muted with an occasional burst of red and purple, providing a fresh look.
Post war inspired styles include silhouettes in retro print, masculine tailoring coupled with feminine blouses and ankle boots by Jasper Conran, jackets by Betty Jackson.Black and pencil skirts from Red Herring.
The collection also features military look with a medieval edge, with coats clinched at the waist using wide belts. There are a wide range of roll necks available for layering and oversized zips, studs and buckles add to the style.
The evening wear is all about embellishments and statement accessories which include oversized jewellery and box clutches by Jasper Conran. Metallic colours dominate the collection.
For those who prefer a clean, modernist look, there are pieces with simple silhouettes in tonal greys and orange shades. Bold jewellery adds to the overall image.
Debenhams also features an unrivalled range of designer menswear collection this season, including St. George by Duffer, J by Jasper Conran, Rocha.John Rocha and Nigel Cabourn Utility, each with its own distinct identity. Core brands include Red Herring which takes its influence from the fashionable London scene to create a young, fresh look while active brand Mantaray, offers functional yet contemporary casual clothing.
Outerwear for men features a range of different silhouettes from the functional parka to the tailored double breasted coat. Knitwear looks fresh with beautiful basics in merino and cashmere. The texture and pattern includes jacquard, intarsia, chunky cable and moss stitch design.
Grey dominates the core palette but sophisticated shades of plum, rust, purple and warm neutrals feature throughout the brands with funky highlights of vivid yellow and electric blue.
Accessories for this season include leather dispatch bags and holdalls in rich classic brown and tan with a large focus on buckle and pocket detailing.
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About Debenhams
Debenhams is the leading department store business from the UK. What differentiates Debenhams from other retailers is the unique combination of own-bought brands, exclusive designer ranges and leading international brands. The majority of merchandise is available only at Debenhams. This unique mix of premium brands at affordable prices enables Debenhams to satisfy existing and attract new customers.
Debenhams product ranges appeal to all ages and tastes across ladieswear, cosmetics, skincare and fragrances, accessories, menswear, childrenswear, lingerie and homewares.
Debenhams currently has over 20 'Designers at Debenhams', designing over 41 different ranges. Designer collections include J by Jasper Conran, Butterfly by Matthew Williamson, Rocha John Rocha and Star by Julien Macdonald. They offer aspirational merchandise in all departments at affordable prices.
About M.H Alshaya Co
M.H. Alshaya Co. is a leading international franchise operator for over 40 of the world's most recognized retail brands including Starbucks, H&M, The Body Shop, Foot Locker, Mothercare, Debenhams, River Island and Boots. The company currently operates over 1,300 stores across its operating divisions in the Middle East, Turkey, Russia and Southern/Eastern Europe and employs more than 14,000 individuals from over 35 nationalities.
The company has built a dominant platform for operating retail concepts in its markets. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure and application of best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls. You can learn more about the company at www.alshaya.com.
M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic and respected companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.
For further information, please contact:
Lisa George/Jonathan Tudor,
ASDAA Public Relations.
Tel: 04 3355969.
E-mail: l.george@asdaa.com/ j.tudor@asdaa.com
Issued by M.H.Alshaya Co. W.L.L: Press Office:
Tel: + 965 2242371
Mob. : 7217802
Fax: 4848051,
E mail: Abdullah.boftain@alshaya.com
© Press Release 2007
