Annual gathering for region's amusements industry to take place in April at DWTC
DUBAI 01 June 2011: International Expo-Consults (IEC) has announced that the 18th edition of the Dubai Entertainment, Amusement and Leisure (DEAL) exhibition will take place April 17-19, 2012 at The Arena at Dubai World Trade Centre.
Showcasing the very latest in theme park equipment and leisure services the show, which saw a 25% increase in new exhibitors and a 14% growth in covered floor space in 2011, has already been inundated with bookings from companies keen to exhibit again in 2012.
"By the end of DEAL 2011, 80% of exhibitors had pledged to return next year. The region's amusements industry is returning to prominence as new developments such as Ferrari World in Abu Dhabi enjoy success. As a result of this we are expecting a further 25% growth in the show next year," said Abdul Rahman Falaknaz, Chairman of International Expo-Consults (IEC), organiser of DEAL.
DEAL 2011 saw multi-million-dollar deals conducted on the show floor, with further business being completed in the months following the exhibition.
UK mascot manufacturing company Rainbow Productions agreed the company's first deal with theme park operator, Nicco Park, Kolkata, India, on day one of DEAL 2011. Rainbow has been charged with creating a walk about character of the park's mascot, 'Sheroo'.
UAE-based Amusement Services International (ASI) closed US$4 million worth of business at the show, while Warehouse of Games, another local distributor of international gaming and leisure brands, closed more than US$1 million worth of business.
Some of the world's leading theme park and family entertainment centre equipment providers exhibit at DEAL each year. Exhibitors showcase full-scale rides and redemption games, while entertainers and characters amuse visitors walking the show floor.
Regional and international distributors such as Falgas Industries, Zamperla Middle East and United Distribution represent international brands such as SEGA, Triotech, Magnetic Cash, Simuline and Cogan at the event.
Education also plays a central role with a two-day seminar programme organised by ALES UK - the Association of Amusement Leisure Equipment Suppliers.
Substantial industry support for DEAL is given by the Amusement Industry Council of Europe, including Association Fabricantes Y Exp. Maquinas de la Foia de Bunyol (Spain) Associazone Nazionale Costruttori Attrezzature, Spettcoli Viaggianti (Italy); Amusement & Leisure Equipment Suppliers of the UK; American Amusement Manufacturers Association); International Association of Amusement Parks and Attractions; India Association of Amusement Parks & Industries; and the World Water Park Association.
For more information visit www.themeparksdubai.com
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About International Expo-Consults (IEC):
International Expo-Consults (IEC) is an internationally recognized trade show management company with an impressive track record of 16 years of operations in the Middle East and Asia Pacific region. The Exhibition arm of the Dubai-based conglomerate, the Falak Holding; IEC is the organiser of key exhibitions including Chemical Process Plant and Machinery (CPPM), Sign and Graphics Imaging (SGI), Franchising Middle East (FME) and Sportex Middle East.
A multi-billion dollar Dubai-based conglomerate, Falak Holding has been an industry pioneer for the last 30 years having diversified business interests including real estate development; retail - sports, fashion, home furnishings; exhibitions, medical diagnostics, trading and many more as part of its portfolio. Falak Holding is also a key stakeholder and investor in the prestigious Dubai Sports City project.
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