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Dubai – De Montfort University, a leading UK public university in Leicester, has appointed Houbara Communications to raise awareness about its ongoing presence and activities at Expo2020 in the UAE.
As a founding partner of the UK Pavilion, De Montfort University will host a series of talks, events, and activities throughout the six-month period of Expo, showcasing its high-impact research, innovative approaches to sustainability, to create unparalleled experiences for visitors and students.
Houbara will support De Montfort University in its communication efforts locally, including strategies and initiatives to reflect its position as a leading global educational institution.
Commenting on the appointment, Loretta Ahmed, Founder and CEO of Houbara Communications said: “We are delighted to partner with De Montfort University and look forward to creating stories that showcase their innovation and research in creating a sustainable future. Our earned-centric mindset builds unique, purpose-driven communication customized for the region and this will help build and enhance DMU’s presence in the Middle East.”
“Houbara demonstrated strong strategic competency and a good understanding of local media. We are confident in their ability to deliver a well-designed communications approach and look forward to a successful partnership with the agency,” said Chris Thundow, press and PR manager for De Montfort University.
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About Houbara Communications
Houbara Communications is an integrated creative and content-driven communications consultancy with partners across the Middle East. The team comprises over 20 consultants, with almost half of the culturally diverse team speaking Arabic as a first language. In 2019, Loretta Ahmed completed the acquisition of Grayling Middle East from Huntsworth Plc to become an independent agency, cementing a 20-year presence in the UAE and beginning a whole new chapter.
Houbara remain part of Huntsworth’s global family, representing their global clients across the Middle East and providing regional clients with access to their global network.
For more information, please visit www.houbaracomms.com
About De Montfort University
De Montfort University is a university of creativity and innovation in the heart of Leicester. We are distinguished by our life-changing research, dynamic international partnerships, vibrant links with business and our commitment to excellence in learning, teaching and the student experience. We celebrate the rich cultural diversity of our staff, students and all our partnerships.
Press contact
Nishkka Manglani
Account Manager
Houbara Communications
nishkka.manglani@houbaracomms.com
© Press Release 2021
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