• Bose store at Lagoona Mall brings to Qatar the latest acoustic innovation
• The opening ceremony inaugurated with the presence of the Vice President of Bose Corporation, Mr. James Scammon, Bose's General Manager for India and Middle East, Mr. Ratish Pandey and Darwish Holding Chairman Mr. Bader Al Darwish
Doha, 28th of April 2012: Darwish Technology, the technological arm of Darwish Holding, launched the first state-of-the-art store of Bose, the worldwide leader in innovative audio systems, on the 28th of April at Qatar's newest retail avenue, Lagoona Mall.
The renowned brand name has long been recognized for its pioneering technologies and advanced products constantly providing high tech systems that enable a new level of audio performance for acoustic solutions.
The opening of the new ultra-modern store was inaugurated with the presence of the Vice President of Bose Corporation, Mr. James Scammon and Bose's General Manager for India and Middle East, Mr. Ratish Pandey who flew in to Qatar from Massachusetts US, to specially celebrate the launch of the first Bose store in Doha.
The new Bose outlet features the globally eminent Bose Music Theater offering visitors the chance to test firsthand the performance power of Bose. The in-store theater showcases the LifeStyle home entertainment systems that deliver vivid surround sound bringing movies, sports, video games and music to life.
With the official launch of its new store, Bose is introducing its latest Home Theater module, the VideoWave Entertainment System. The Bose VideoWave Entertainment System combines home theatre sound and high-definition picture wrapped in one elegantly designed TV system. An advanced Bose sound system with sixteen built-in speakers directly into a 46 inch, 1080p HD display, for cinematic performance from invisible speakers.
The Darwish Technology Management said: "The launch of the first Bose store in Qatar falls in line with Darwish Holding's strategy to expand its leading brands into standalone stores offering wider variety of product lines and exceptional expertise. This unique outlet offers customized assistance and recommendations that in-store Bose experts are ready to offer. Our audience will surely be impressed with the new Video Wave Entertainment System and the unique experience they will enjoy on all the products in the store".
The new Bose outlet offers a wide range of innovative acoustic products including video Home Theatre Systems, 5.1 Channel Home Theatre systems, Headphones & Headsets, Products for Musicians, 2.1 Channel Home TheatreSystems, Stereo Speaker Systems and many more.
Amazing opening offers will be executed for a limited period celebrating the opening of the astonishing store.
About Darwish Technology
Darwish Technology is a retailer, distributor & systems integrator of premium and world renowned electronics & IT brands.
With the best showrooms in terms of location and quality of display, a team of trained and skilled employees and an un-matched after sales support, Darwish Technology positioned itself as a reference and key destination for people searching for the best.
In the projects, hospitality and education channels, Darwish Technology's team of professionals, including engineers, designers & technicians provide their clients with comprehensive and customized solutions from the Design & execution to the testing, commissioning, maintenance and after sales support.
Darwish Technology combines knowledge, experience, and passion aiming to ensure to its clients on time, on budget, according to the needed quality standards solutions and with personalized customer service.
"Whatever we do, we do it with heart."
For media inquiries, please contact:
Hala Kassab
Kamal Nasrallah
JoAnn Natalie Kharma
Asda'a Burson-Marsteller, Qatar
T: +974 4 4351 113
F: +974 4 4351 511
h.kassab@asdaa.com/ k.nasrallah@asdaa.com/ j.kharma@asdaa.com
George Razzouk
Group Advertising Manager
Darwish Holding
T: +974 4 425 7777
F: +974 4 431 4700
E-mail: grazzouk@darwishholding.com
© Press Release 2012
