Sarya Group LLC, exclusive retailer and agent to Dammann Freres teas and Canasuc sugars in the Middle East and North Africa (Mena) Region, partners with luxury hotels to enhance the dining experience.
Dubai, 08 June, 2011: The Hospitality Industry is ever evolving to offer its guest with a more integrated luxury experience. From the thread count of the sheets to the diamond- encrusted chandeliers; every element of the hotel reflects the value of experience to its guest. It is no wonder that Dammann Freres, the teas of royalty, and Canasuc, the most unique forms of sweetness, remain sought after products in tea consumption in the hospitality industry.
With the most prestigious hotel brands establishing their presence in the Emirates, Sarya Group LLC, exclusive retailer and agent to Dammann Freres and Canasuc in the Middle East has partnered with elite brands such as the Jumeirah Emirates Towers, Armani Hotel; the Address Hotels; Khalydia Palace Rayhaan Hotel; Royal Mirage Hotel; and even the 7-star Royal Mansour - Marrakech in Morocco to provide them with these royal products.
"Dammann Freres teas and Canasuc sugars compliment the dining experience at the world's luxury hotels. Their intricate forms and stimulating tastes are created to surprise and inspire the most discerning critics of food and beverages in the hospitality industry." says Amir Al Chayah, CEO, Sarya.
Dammann Freres, is the most prestigious and confidential brand of French teas and is the tea creator of three successful generations. Established in 1925 in Paris, it is rich in heritage and cultivation and offers a blend of over 3,200 exclusive tea-blends in arrangement of concept packaging, servers and accessories to meet the hotel image and standards to serve beyond the expectations of guests.
The Dammann Freres product portfolio compliments the F&B outlets and VIP room services of luxury hotels to support guest experiences. As an exclusive agent, Sarya is well-equipped to handle the delicacies of the brand and offers training to the hotels from `Master Chefs' who thoroughly train the hotel partner's staff on the brands' product offer, philosophy and heritage.
Loose tea, tea in boxes or tea bags - Dammann Frères adapts the best ways of storing tea to how it is drunk. In addition to the various forms of tea, the brand also offers high quality gift caddies and tea-related objects.
What makes Dammann Freres unique is its rich history and its selective mechanism. The Dammann Frères blenders constantly strive to offer the finest blends and most subtle flavors. The sole aim of this search for perfection is to offer satisfaction and pleasure to all tea lovers. The boxes of tea and tea bags contain the age-old knowledge of planters whose methods remain ancestral, and they are sealed with the considerable expertise of the firm, which selects, imports, blends, flavors and packages its precious tea leaves which are sourced from the exotic regions of Sri Lanka, the Indies, China, Korea, Vietnam and Japan, as well as Africa and Brazil.
While Dammann Freres aims to provide the epitome of richness in teas, Canasuc establishes the visual and sensory pleasures that complement the tea ceremony culture. It is a testimonial that the greatest gems on earth are not just for wear but also for taste. Since 1992, Canasuc has been taking a new look at a familiar product: sugar, subtly manipulating shapes and colors to metamorphose a perfectly ordinary sweetener into a visual emotion, into a statement of hedonistic philosophy whose credo might be: Carpe Diem: savor every momentary pleasure, every ephemeral joy you can give or take. Canasuc also offers the intricate culinary designs in various colors that make consumption an art. Canasuc sugars remain a preferred delicacy in the hospitality industry and are specially packaged to suit hotel standards.
Dammann Freres and Canasuc enjoy the success of a global distribution network available in the world's leading hotels, restaurants, retail and exclusive destinations world-wide.
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About Dammann Freres
Dammann Freres is considered as the most confidential and prestigious brand of teas. For over a century, Dammann Frères has excelled in the selection of the finest teas, preparation of the finest blends and the invention of the most original recipes of flavored teas.
The history of Dammann Freres dates back to 1692 when Monsieur Dammann was conceded by King Louis the 14th to the exclusive privilege to sell tea in France. In the 1950s, under the leadership of Jean Jumeau-Lafond, Dammann Freres made great strides in expanding its geographical reach and product portfolio.
The company boasts the creation of over three thousand tea recipes, and its catalogue offers a selection of 120 original teas and a choice of 110 flavored teas in various forms such as loose tea, tea in boxes or tea bags. The brand also offers high quality gift caddies and tea-related objects.
Over 140 people work at selecting, importing, blending, flavoring and packaging the precious tea leaves which are sourced from the exotic regions of Sri Lanka, the Indies, China, Korea, Vietnam and Japan, as well as Africa and Brazil. The end result is a product that meets the high expectations of its esteemed patrons.
www.dammann.fr
About Canasuc
Since 1992, Canasuc has been transforming sugar, a perfectly ordinary sweetener, into a visual emotion. Canasuc subtly manipulates the shapes and colors to metamorphose sugar into a statement of hedonistic philosophy whose credo might be: Carpe Diem: savor every momentary pleasure, every ephemeral joy you can give or take.
These simple forms of elegance are the subtle luxuries, the original little extras that make all the difference and that we can all afford.
www.canasuc.com
About Sarya Group LLC
The Sarya Group LLC is a French consumer brand specializing in home décor, lifestyle and beauty products. Established in 2001, Sarya has focused on translating the beauty of the world into luxury and specialty products that provide customers with desirable results. The Group also has exclusive distribution rights of internationally-acclaimed brands such Hermes Art de la Table, Saint-Louis, Puiforcat, Dammann Freres and Canasuc in the Middle East and North Africa regions.
Sarya's world recognized brands include Institut Karité Paris ® (IKP), a French beauty brand that provides universal and irreplaceable care to women and men for moisturizing, nourishing, protecting and rejuvenating all skin types and Di Toscana, a fragrance brand that combines art with perfume and tradition with modernity. Sarya also creates porcelains, crystal glassware, silverware, chandeliers, and home textiles.
Sarya clients for interior décor products include the most glamorous names in the hospitality industry such as The Emirates Palace in Abu Dhabi; and The Royal Mansour Marrakech, The Kenzi Tower Casablanca and La Cigale in Qatar.
For more information related to Media:
Amal Masood amal@sarya.org
009710556635781
© Press Release 2011
