"Our retail footprint is becoming stronger and more strategic" - CEO
Dubai, UAE - Damas, the Middle East's leading international jewellery and watch retailer, has announced that it has created a 'new look' store in Mercato Mall, Dubai. The new look store carries Damas' latest product lines and the interiors of the store are aligned to the match the surrounding theme of the mall.
"Our retail footprint is becoming stronger and more strategic," said Anan Fakhreddin, CEO of Damas International Limited, who spoke on the sidelines of the opening event. "This means being in the right place with the right product, in specific locations that match our customer needs. We are focused on innovating our product lines to constantly introduce new jewellery designs to the market, and improving the in-store experience for our customers."
The 650 sq ft store is located on the 1st floor of Mercato Mall and it will stock Damas' in-house diamond, gold and watch brands. These contemporary brands include Hayati, Farfasha, Noor, Boudoor, Solitaire, Fulla, Kiku, Fior, My Vice, Chaimpesan, Genero, Graziella, Manthoura, Jacque Lemans, Chalyano, Fossil, Esprit, and Cobra.
"This store has been designed with a new feel, which is part of our retail innovation work-stream, keeping in mind human ergonomics and consumer insights, as we understand that people are seeking comfort, convenience and leisure in a retail store," Anan Fakhreddin added.
"This is a beautifully renovated store in Mercato Mall, which is unique and has all of our latest collections. The ambience of the store will provide a new feeling for our customers. Our ongoing commitment to customer satisfaction and high standards of service has helped us maintain our image as the most admired jewellery brand throughout the Middle East," concluded Raj Sahai, Retail Director - UAE, Damas.
For more information, visit the website at: www.damasjewellery.com
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About Damas:
The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas International Limited is listed on Dubai Nasdaq (former Dubai International Financial Exchange) and its shares are traded under the ticker 'DAMAS'.
For more information please contact:
Damas PR Department
Tel: +971-4459200
E-mail: damasnews@damasjewellery.com
© Press Release 2011
