Dubai, UAE - Damas, the Middle East's leading international jewellery and watch retailer, announced that it has launched a jewellery design contest for the UAE's emerging fashion designers. The designers are invited to try their skill at jewellery design, in line with instructions to design 'a new trend in fashionable jewellery'.
The contest is open exclusively for 8 fashion designers who recently participated at the 'I heart fashion' charity show in Dubai. During the event, Damas - as the official jewellery sponsor - awarded Reema Al Banna, and her brand Reemami, as the 'Most Creative Designer' of the night. She won a diamond ring and pearl jewellery set from Damas' new "New Trends" collections.
"We at Damas believe that creativity is the cornerstone of success, which is why we applaud all initiatives that push the boundaries and encourage creativity on personal, business and community levels," said Damas Marketing Director, Dhanji Dedhia. "We initiated this competition to celebrate the launch our new jewellery designs across the region, which are called "New Trends", as we believe that these very inspiring young designers have the potential to design something really special for our fashion conscious consumers."
"The designers will be asked to design an exclusive pendant which will be extremely eye-catching, and the winner of our competition will be awarded a beautiful diamond necklace from us," Dedhia added.
The 'New Trends' collections, which include five new styles in a mix of gold, pearls and diamonds, are based on insights about emerging global trends and consumer preferences. The five collections of 'New Trends' include: Kiku Pearl Collection; Gold Collection; Diamond Ring Collection; Fulla Diamond Collection; and the Harmony Collection.
Damas' 'New Trends' collections are now available in Damas stores throughout the UAE. For more information, visit the website at: www.damasjewellery.com
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About Damas:
The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. The Damas Group has over 376 stores in 13 countries around the world as of 30th April 2010. Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others. The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Damas Cut, Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthourah; watch brands Roger Dubuis, Vacheron Constantin, Girard-Peregaux, Parmigiani, Perrelet, Chronoswiss, Chaumet, Sarcar, Hysek, Varotti, Aquamarin, and a wide range of other classic and contemporary jewellery and watch collections. Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas International Limited is listed on Dubai Nasdaq (former Dubai International Financial Exchange) and its shares are traded under the ticker 'DAMAS'.
For more information please contact:
Damas PR Department
Tel: +971-4459200
E-mail: damasnews@damasjewellery.com
© Press Release 2011
