Famed Italian jewellery brand pays homage to beauty, romance and nostalgia

Dubai, UAE April 15, 2007: International jewellery and watch retailer Damas, the purveyor of sophisticated style in the Middle East, features the exciting latest designs of genius Pasquale Bruni which is being launched in Basel World 2007. The iconic Italian jeweller, who enjoys a very good following in the region, features unique designs under his three vibrant collections, namely; Sissi, Amore Gold and Charms dei Ricordi.

Celebrated internationally for his ability to transform choice selections of metals and precious stones into exceptional works of art, Pasquale Bruni has turned to the universal themes of beauty, romance and nostalgia for inspiration. Through the imaginative use of common patterns and symbolisms, the Italian designer evokes memories and shared feelings that define these latest designs.

Mr. Tawhid Abdullah, Managing Director of Damas, remarks, "The success of Pasquale Bruni in the UAE is testament to the universal appeal of his exquisite creations. Each collection presents a different sensibility yet carries with it the same meticulous workmanship and attention to detail that can only come from this distinguished jewellery brand."

The three collections, which carry with them the signature sophistication and luxury of the Pasquale Bruni brand, exudes gentle charm and elegance with the ingenious addition of gemstones in delicate colours to each piece. These jewels of timeless beauty are designed to inspire the spirit while complementing the personal style of its wearer.

Sissi, a seductive yet graceful collection of earrings, pendants and rings, draws attention to the charm of natural colours and soft elegant forms. Masterfully set precious center stones such as lemon quartz and amethyst make the pieces altogether unique. These creations seamlessly blend femininity and sensuality while celebrating the natural beauty of each woman who wears them.

Amore Gold speaks of love, a major source of inspiration for Pasquale Bruni's most memorable creations. In this line, love is a magical sentiment engraved in gold, imprinted in the heart. It is a gift with which to celebrate a strong union, a sweet promise made to last forever. The word "Amore" is inscribed and evoked in each piece and, combined with diamonds arranged to form a heart, creates a classic expression of love and passion.

Charms dei ricordi or Memory Charms is an endearing line of precious gold charms that sets the mood for remembering - a teddy bear, like the one that we used to hold close to us during the night, the pacifier, our inseparable childhood friend, and the basket, to feel the scent of spring upon us . Each of pieces is made even more precious by little diamonds that form the shape of a heart and represent the value that these objects have for us.   

Pasquale Bruni's Sissi, Amore Gold and Charms dei Ricordi latest jewellery designs will be available from July onwards at select Damas boutiques located in leading 5-star hotels and major shopping malls in the UAE.

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About Damas:
From a humble beginning in 1907, Damas has grown to become UAE's biggest jewellery house. Not just limited to the Emirates, Damas is today a global brand. With over 200 sales points worldwide, the jewellery house boasts of its presence in the entire gulf region, including Egypt, Sudan, Jordan, Oman, and Lebanon to far off places like India, USA, Italy, Libya and the Maldives.

Nearly all big, internationally acclaimed jewellery and watch brands of the world are present at Damas. The famous retailer houses well-known names like Tiffany & Co., Mikimoto, Paspaley, Escada, Pasquale Bruni, Leo Pizzo, Laurentia, Baraka, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant. These are just a few among a list which is exhaustive.

Damas needs no introduction but the basic tenets of excellent craftsmanship, unsurpassable quality, visionary leadership, best customer service and untainted reputation are at the core of its standing. Recognising its praise worthy contribution to the jewellery industry, Damas has won many prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery designing.

For further information, please contact:
The Idea Agency PR Department
Tel: 04-3434424
Fax: 04-3434305
Email: pr@theideaagency-me.com

© Press Release 2007