Daman Customer Club introduced
ActiveLife offered as unique discount program through the club
Abu Dhabi, February 14, 2012: The National Insurance Company - Daman today announced the launch of Daman Customer Club, its innovative online health engagement platform for members. The launch is in line with the company's ongoing initiatives to enhance the quality of value-added services available to members.
As the first and only service of its kind offered in the region by a health insurance company, the platform will be available to Daman's 2.1 million members and is accessible by entering insurance card details. Daman Customer Club enables its members to secure a range of healthy living inspired benefits, including discount privileges, health and wellbeing related tips from the company's partners and access to special events and activities. These benefits will continue to be built on over the coming months.
"The conception of Daman's Customer Club marks a new phase in the development of our customer service offering, which is now among the most comprehensive, not just in the UAE, but in the region," said Dr. Michael Bitzer, Chief Executive Officer of Daman.
The key feature of Daman's Customer Club is ActiveLife - a health and wellness lifestyle program that aims to foster healthy living habits; it offers discounts and special services from Daman's retail partners, covering a range of products and services. Currently, ActiveLife supports over 40 brands across eight categories including health, wellness and general lifestyle interests.
The club's website also includes an interactive feedback section, where members can suggest services and products to be made available in the future. Through ActiveLife, Daman will organize community activities to raise awareness about diseases resulting from unhealthy lifestyles, and promote ways in which to prevent them.
Dr. Sven Rohte, Chief Commercial Officer of Daman, said: "In conceptualizing Daman's Customer Club initiative, we assessed all aspects of the customer experience at Daman to develop a customer engagement mechanism that will truly add value to our members' lives. Through ActiveLife and other key elements of the Customer Club, we believe we have the right mix of tools to enable and encourage healthier lifestyles among our membership."
Plans are also underway for a dedicated forum to discuss health and wellness issues which will be launched in the near future and will be open to both members and non-members alike. Additionally, the Customer Club will soon offer health tips, healthy recipes and videos related to Daman's Disease Management Programs.
Existing members who hold a 'My Daman' profile on the company's website can use the same information to access the club. New members can log directly into the club website at www.damanhealth.ae/club.
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About National Health Insurance Company - Daman
The National Health Insurance Company - Daman, was established on 01 May 2006. Today it is the region's leading health insurance company, providing comprehensive healthcare solutions to around 2,100,000 customers in the UAE via the largest network of private hospitals and pharmacies available.
Daman offers international standard healthcare insurance cover for both individuals and companies. A 24-hour dedicated Medical Authorizations unit, staffed by a team of doctors and nurses, ensures that provider enquiries are dealt with speedily and efficiently using the most sophisticated technology available. A second customer hotline, also open 24/7 and manned by multilingual staff, guarantees that UAE residents can access information about plans and their insurance cover whenever and wherever they want.
With an international network, Daman's members/cardholders have access to healthcare provision in 47 countries across the world depending on the terms of their personal cover. Daman members/cardholders also benefit from Daman's exclusive partnerships with Assist America, the international emergency programme. For more information, please visit: www.damanhealth.ae
For media information, please contact:
Abdulaziz Almusalam
PR and Communication Officer
National Health Insurance Company - Daman
abdulaziz.almusalam@damanhealth.ae
Tel: +971 56 616 3254
Nitin Nambiar
Senior Account Manager
ASDA'A Burson-Marsteller
n.nambiar@asdaa.com
Tel: +971 2 633 4133
Kate Shaughnessy
Account Manager
ASDA'A Burson-Marsteller
k.shaughnessy@asdaa.com
Tel: + 971 4 450 7600
© Press Release 2012
