The company was also the first to launch a residential tower in Abdali
UAE, Dubai 12th March, 2007: Luxury lifestyle provider and the region's leading private sector master developer, DAMAC Properties, has launched its fourth project Business Heights, a 20-storey commercial tower in Jordans Abdali master plan development.
The first company to introduce a residential project to the Abdali area with the 35-storey tower The Heights, DAMAC Properties has now become the first to launch a commercial tower in the area as well. Business Heights is located along Naboulsi Street and at Naboulsi Gate, one of the best sites within the Abdali area.
The enthusiasm with which our previous three projects, 'The Heights', The Lofts and Courtyard I, were received in Jordan has given us full confidence in the Jordanian property market. This in turn has encouraged us to launch our fourth project in the area. Business Heights targets the fast paced business community. With our wealth of global expertise, we are convinced that our valued customers will enjoy the best facilities the industry has to offer, said Mr. Hussain Sajwani, Chairman of DAMAC Holding.
Located in the heart of Amman, Abdali is a prestigious US$ 1.5 billion mixed-use development site featuring several districts. Mr. Jamal Itani, CEO of Abdali Investment & Development psc, stated, We are once again honoured of DAMAC Properties extended interest in the Abdali new downtown and congratulate them on the launch of their fourth development, the new Office Tower, in Abdali; a move that reinforces our vision and the fact that the new downtown will be the Central Business District of Amman. By having world class developers with us launching outstanding developments, the new downtown, with its dynamic mix of business, residential, retail and entertainment components, will result in a tangible achievement towards the modernization of the city. Further adding With a carefully crafted plan featuring more than 1 million square meters of built up area in the heart of Amman, Abdali is indeed a large and ambitious venture, which will offer a unique and historical opportunity to build a new downtown for a rapidly growing vibrant city.
Mr. Peter Riddoch, CEO of DAMAC Properties, added, Business Heights encompasses horizontal glass and a unique layout of white stone in random pattern, overall creating a panoramic vision. Aimed at pioneering an architecture that reinforces the image of the city, these projects are true masterpieces as they exude grace and style and will stand out among the most luxurious and elegantly designed projects within Abdali.
Swipe access, hi-speed internet, a business lounge, reception desk, 24-hr security, and security cameras make Business Heights a seamlessly integrated IT-friendly tower and a sought after destination for the business community. The project includes open-air terraces of different heights, with the top level of the tower boasting an exclusive terrace that accommodates a sky cafe overlooking the city of Amman. The tower also has indoor-outdoor leisure facilities, a gymnasium, aerobics room, and a health club. The base of the retail floor is a transparent space that adds an element of amusement for the shopper. The project also comprises retail establishments on the ground floor, a shopping arcade, a covered walkway, parking for staff and customers, a landscaped courtyard, and an underground car park.
Our presence in Abdali stems from our belief in the extremely vibrant and dynamic master plan, due to become a true hub for business and tourism for many nationalities throughout the region and beyond. Our ambitious plan for Jordan includes a number of real estate ventures that we plan to unveil within the near future, commented Mr. Riddoch.
DAMAC Properties recently won three prestigious awards at the CNBC Arabian Property Awards 2006. The property developer bagged the best development award for Oceanscape, best architecture award for Ocean Heights 2, and the best website award for the companys website www.damacproperties.com. In December 2006, the company also won the IREF ME award for the best residential development in the UAE.
DAMAC Properties is part of DAMAC Holding, which has now grown into a global conglomerate with more than 7000 employees in 18 countries.
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ABOUT DAMAC PROPERTIES:
DAMAC Properties is part of DAMAC Holding. The company was established in 1996 and has grown into one of the most successful residential, leisure and commercial developers in Dubai and the Middle East, and is expanding rapidly into North Africa, Jordan, Lebanon, Qatar and the Far East. The companys portfolio of 52 towers is worth over AED15 billion. By partnering with world renowned architects and designers, DAMAC Properties aims to develop schemes that include residential, commercial and leisure facilities that will create an integrated community. The companys schemes are located in the most desirable and exclusive locations and the homes are built to a high quality specification that has become synonymous with the group. Driven by a passion for excellence, DAMAC Properties manage all their projects from start to finish. The companys diverse range of expertise allows them to control their land purchase activity, appointment of architects and designers, construction and sales and after sales service. In addition to support services provided by their Dubai headquarters, the companys comprehensive Customer Care Program provides solutions through its vast regional network with offices in the UK (London, Manchester and Glasgow), UAE, Iran, Russia, Jordan, Lebanon and Qatar. DAMAC Holding has grown over the years from a specialist catering company established in 1982, into a multi-billion dollar corporation to become one of the largest organizations in the Middle East. For further information, please refer to www.damacgroup.com and www.damacproperties.com.
Media contact:
Prem A. Ramachandran,
DAMAC Properties,
Tel: 00 9714 3322005
Fax: 00 9714 3311028
Email:prem@damacgroup.com
Agency Contact:
Ashutosh Gupta,
PanGulf PR,
M: +97150 2834339
Press Release 2007