Branding expertise was key to DaDeDo being hired

Abu Dhabi - January 21, 2015: DaDeDo, a regional creative house and one of the world's leading independent advertising agencies (as featured in Campaign magazine), has won two projects from the Abu Dhabi National Oil Company for Distribution (ADNOC Distribution).

The new projects will be focused on providing a variety of valuable services to clients throughout the UAE. Under the creative and strategic brand development of DaDeDo, these new ventures will enhance services within the region, and will be sure to attract visitors nationwide.

Speaking about this new cooperation, Faeq Al-Olaiwat, Chief Executive and Creative Officer, DaDeDo said, "DaDeDo is a world-class Khaleeji communication agency network with a brave creative culture, powerful results-oriented solutions and credible 20-year track record with large accounts, and we are honoured to work closely with a globally renowned organisation such as ADNOC Distribution."

Al-Olaiwat confirmed: "As a company which is ingrained in the culture of the GCC countries, DaDeDo believes that we possess a unique understanding of what the region's consumers require, and we will bring our know-how to these critical projects."

Khalid Hadi, Vice-President of Marketing and Corporate Communications, ADNOC Distribution, had the following to say: "We are pleased with our collaboration with DaDeDo. Our facilities have already achieved an esteemed position in the culture of the region, and we expect the brand image to be greatly enhanced by these new projects. We want our new brands to be positioned as very friendly ones that can be enjoyed and relished by the UAE residents and visitors from all backgrounds."

Hadi continued: "ADNOC Distribution has turned to DaDeDo to complete these projects owing to its long track record and creative solutions it presented during the tendering process. The agency has already demonstrated numerous ideas, and we are confident that their expertise will contribute true value to both ADNOC Distribution and the UAE."

About DaDeDo:
DaDeDo is a creative agency, driven by people who think outside the box. DaDeDo helps local and international clients develop and run integrated creative programs at various scales. In 2013, DaDeDo was selected as the first agency in the Arab World to be featured in Campaign magazine as one of "The World's Leading Independent Agencies."

For more information, please log on to: www.dadedo.com

About Abu Dhabi National Oil Company for Distribution (ADNOC Distribution):
ADNOC Distribution is an integrated energy company. Founded in 1973, ADNOC Distribution markets and distributes petroleum products and services within the United Arab Emirates and internationally. As one of the largest and most innovative government-owned petroleum companies in the Arab Gulf, ADNOC Distribution is renowned and respected for the exceptional quality and reliability of its products and services. ADNOC Distribution employs over 7,000 people and is part of ADNOC Group - ranked among the top ten energy companies globally. In the UAE, ADNOC Distribution owns a network of over 200 service stations, 5 multiproduct depots, 15+ Aviation Fuel Depots and 11 vehicle inspection centres. The company has a range of traditional and eco-friendly products that covers various economy sectors including land, sea and air transportation, electricity generation, and construction. In addition, ADNOC Distribution provides its station customers with auto-care services, vehicle licensing and registration as well as convenience stores. For its local and international customers (GCC, ME, Africa, Asia, Europe), ADNOC Distribution produces and distributes wide range of lubricants for crankcase and non-crankcase uses.

To find out more about the company, click here: www.adnoc-dist.ae

For media inquiries, please contact:
Mr. Maurice Ferando, PR Coordinator, DaDeDo
Abu Dhabi, UAE 
Tel.:  (+971) 2 4444 614
Mobile: (+971) 50 7394 081
Email: maurice@dadedo.com

© Press Release 2015