Dubai: Customer service is being credited as the reason behind a BMW Group Middle East's11% sales increase in the Kingdom of Saudi Arabia for the first quarter. The Director of Sales and Marketing, Reiner Braun says, "A number of sizeable investments made in facilities and customer service across the region coupled with our great products helped contribute to strengthen the company's performance across the region."*
Increasing competition in the KSA market driven by government focus on diversification, investment and employment means that product differentiation will become even more essential. Excellent customer service provides a dimension of differentiation that holds the answer to leaping ahead of the competition by building a loyal customer base while attracting new customers.
The Customer Service Excellence Summit Riyadh will address various solutions that will enable organisations to channel improved business performance by delivering an outstanding customer experience.
Internationally and regionally renowned experts will gather to explore various ways of enhancing customer service, including Andrew McMillan, former Customer Service Manager, John Lewis Partnership, UK. Responsible for developing JLP's market leading customer driven culture that has become synonymous with the John Lewis brand; he will share insight into developing a differentiated customer experience. In his guru keynote address he will shed light on how businesses can capitalise on its customer experience.
Joining Andrew at the Summit are Don Hales, Managing Director, World of Customer Service, UK; Belal El Bana, Director of Customer Service, Xerox Emirates, UAE; Hany Mokhtar, Head of Customer Experience, Mobily, KSA; Eddie O'Reilly, General Manager, Customer Service, Al Rajhi Bank, KSA among others.
Speaking about his participation at the Customer Service Excellence Summit Riyadh, Andrew says, "I am really looking forward to returning to the region having worked in the GCC on several previous occasions. Like the UK, I have experienced some memorably outstanding customer service on previous visits, but sadly have also had some poor experiences too. Great customer service is all about consistency and I very much hope this Summit will enable the region to be at its very best more consistently."
The Customer Service Excellence Summit Riyadh will be taking place from 21-24 May, 2011 at the Riyadh Marriott Hotel, Riyadh, KSA
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About IIR Middle East:
The Institute for International Research (IIR) believes passionately in the power of knowledge and skills to act as a lasting catalyst to organisational achievement. Established in 1973, IIR is now the world's largest Human Capital Company with a global network of 45 businesses and 116 operating units. Every year, IIR works with hundreds of thousands of business executives providing them with knowledge and skills through training, conferences, seminars, e-Learning, blended solutions, exhibitions, consulting and mentoring. IIR owns the complete spectrum of an organisation's business knowledge and skills needs. IIR's Exhibition companies provide market and product information; IIR's Conference and Training companies provide business ideas and proficiency; and IIR's Performance Improvement companies provide strategic direction through consulting and behaviour change through training, mentoring and reinforcement.
*Source: www.gulfnews.com, April 13 2011
© Press Release 2011
