CRYSTALLIZED™ - Swarovski Elements, Swarovski's new brand for all loose Swarovski crystals, brings its spectacular new wedding initiative to the exclusive Raffles Hotel in Dubai on 13 May 2008. This breathtaking exhibition will display an exclusive collection of gowns, accessories, jewellery and interior design pieces, all illuminated by the brilliance of CRYSTALLIZEDTM - Swarovski Elements and open to the public from 11 until 5pm. Fuelled by the creative passion of internationally renowned designers right across the luxury spectrum, the event promises to be a glittering celebration of marriage - and a successful, long-lasting union. Dubai is the second location after Paris to see this whole new concept for wedding glamour.
The fruits of this major collaboration with world-class creative talents combine to provide an interpretation of the modern wedding - a glamorous tableau in which every girl's romantic fantasy becomes an extravagant and gorgeous reality. CRYSTALLIZED™ is proud to present a truly original vision that, like any fabulous wedding, has taken more than a year to bring to glittering perfection and presents stunning designs by such renowned names as Deyafa Gallery, Sohad Acouri, Amato, Rami Al Ali, Awatif Al Hai, Zaki Bin Aboud, Zuhair Murad, Eli Saab, Suneet Varma, JJ Valaya & Tarun Tahiliani, Mauve Frotana, Sophie Villenpigue, Yves Delorme Manufacture, De Monaco & Christoffle, John Galliano, Emilio Pucci and Christopher Kane. These exclusive, one-of-a-kind pieces all embellished with CRYSTALLIZED™ - Swarovski Elements will be unveiled in Dubai, together with an inspirational coffee-table book entitled "UNBRIDALED - The Marriage of Tradition and Avant Garde".
Taking the notion of thoroughly modern romance as its cri de coeur, CRYSTALLIZED™ - Swarovski Elements has become a catalyst for cultural cross-fertilisation of traditional ritual, creative invention and contemporary design across the wedding sector. More than 100 designers in the luxury industries of fashion, jewellery, accessories, interiors, floristry and stationery accepted the invitation to come up with spectacular, show pieces for the project, all inspired by and embellished with a brilliant array of CRYSTALLIZED™ - Swarovski Elements. These unique designs are a perfect illustration of the limitless creative possibilities unleashed when world-class designers and top-quality crystal come together.
All brides long for an unforgettable, fairy-tale wedding but Swarovski trend experts have identified a growing desire for the day to reflect not just a unique romantic union, but also definitive lifestyle decisions: from the gown, rings and flowers to invitations, tableware and wedding carriage: every aspect is carefully chosen and choreographed to create a symbiotic whole. The modern bride wishes to dazzle and delight, a spirit perfectly encapsulated by the CRYSTALLIZED™ brand itself.
Destined to captivate public and industry insiders alike when it is unveiled in Dubai this May, this unrivalled wedding spectacular staged by CRYSTALLIZED™ at the Raffles Hotel will be a scintillating occasion to be treasured for a lifetime. In addition to this major event, a smaller exhibition, opened to the public, will also go on display from May 14-21 in the Observatory area in the Burjuman Mall, Bur Dubai. The display will feature a regional snapshot of the exhibition showcasing six wedding gowns (including designs from KSA, Kuwait, Lebanon and Dubai). Also on display will be dresses from Sohad Acouri, accessories from Amato and Awatif Al Hai, a chair from Zaki Bin Aboud, a dress, invitation, shoes and gloves from Zuhair Murad & Rami Al Ali, interior pieces by Deyafa Gallery, accessories (perfume bottle & mask) by Jean-Paul Karadjian from Lebanon and the UNBRIDALED book.
-Ends-
113 years ago, in 1895, Daniel Swarovski I, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewellery stones. From these beginnings, which revolutionised the fashion world, Swarovski has grown to be the world's leading producer of precision-cut crystal, for fashion, jewellery and more recently lighting, architecture and interiors. Today, the company, still based in Wattens, family-owned and run by 4th and 5th generation family members, has a global reach, with some 22.000 employees, a presence in over 120 countries and a turnover in 2007 of 2.56 billion Euros. Swarovski comprises two major divisions, one producing and selling loose crystals to the industry and the other creating design-driven finished products. Swarovski crystal components, known by their product brand names CRYSTALLIZED™ - Swarovski Elements for fashion and STRASS® Swarovski® Crystal for architecture and light, have become an essential ingredient of international design. Showing the creativity that lies at the heart of the company, Swarovski's own-brand lines of accessories, jewellery and home décor are sold through more than 1150 Swarovski stores and concessions in all major fashion capitals, while the exclusive Daniel Swarovski accessories collection has become the company's Couture signature. The Swarovski Crystal Society has close to 400,000 members worldwide, keen collectors of the celebrated crystal figurines. And in Wattens, Crystal Worlds, the multi-media crystal museum, has attracted over 7 million visitors since it was opened in 1995, as a celebration of Swarovski's universe of innovation and inspiration, of crystal as the ultimate creative material. The Swarovski corporation also includes four industrial brands, Tyrolit®, manufacturing grinding tools, Swareflex, for road safety reflectors, Optik, producing precision optical instruments and Signity, Swarovski's brand for genuine and created gemstones.
For further information and PR material, please contact:
Swarovski International PR
Acer Jamal
Mail: acer.jamal@swarovski.com
Tel: 00971 488 16562
WWW.CRYSTALLIZED.COM
Rawaj International
Mr. Paul Estorffe
Tel: 00971 4 3913562/60
Fax: 00971 4 3913564
Mobile: 00971 50 3461532
Mail: paul.e@rawajinternational.com
www.rawajinternational.com
© Press Release 2008
