- Masterclass sessions to take place April 9 and 10, ahead of the main summit
Dubai, UAE: The fifth edition of the World Aviation Safety Summit will include a series of Masterclasses by leading experts in fields related to aviation safety practices. Key topics include crisis communications and the auditing and oversight of safety management systems.
The World Aviation Safety Summit 2017 will highlight key approaches to audiences consisting of local and international stakeholders such as regulatory authorities and airline operators. The Masterclasses come as part of the annual summit’s efforts to provide a platform for leading experts to discuss the latest industry trends, insights and international best practices.
Accidents or serious incidents with passenger or cargo aircraft often attract overwhelming public interest, especially now in the age of social media. Therefore, it comes as no surprise that the International Air Transport Association (IATA) recommends companies be prepared to engage proactively with the news media and other audiences, as delay or hesitation in response may damage an organization’s reputation and business.
Donald Steel, Associate Director of Crisis Communications at Kenyon International Emergency Services, will deliver the Crisis Communications and Reputation Management Masterclass, addressing the challenges and presenting the latest best practices when communicating during a crisis.
With wide experience in crisis communications and aviation responses to emergency situations, Steel will provide expert insight and experience into some of the most relevant issues in the field. This includes preventing and minimising reputational damage, developing communications plans and methods of evaluating levels of crises, and setting up crisis communications nerve centres.
Transitioning from the reactive to the proactive, aviation Safety Management Systems (SMS) are a systematic approach to managing safety, including the necessary organisational structures, accountabilities, policies and procedures. The International Civil Aviation Organization (ICAO) requires all aviation service providers to establish an SMS that is accepted and overseen by their State.
Conducting the Auditing and Oversight of Safety Management Systems Effectiveness (SMS) Masterclass, Vangelis Demosthenous brings wide academic and practical experience in safety management to the summit. With an MSc in Human Factors and Safety Management and having established his firm Kratis Training and Consulting Ltd., Demosthenous will address the knowledge, methodologies and skills required for auditing and overseeing an effective SMS.
Nick Webb, Managing Partner at Streamline Marketing Group, the event organisers, commented: “These Masterclass sessions are yet another way in which WASS has established itself as an excellent platform for industry experts and global thought leaders to come together and make a genuine difference to the industry. The sessions offer leading experts in key fields of aviation safety the opportunity to address challenges in a range of fields with local and international stakeholders. We look forward to welcoming attendees in Dubai for the first edition of the WASS Masterclasses.”
The Masterclasses will be held April 9 and 10, ahead of the summit hosted by the Dubai Civil Aviation Authority at the InterContinental Festival City on April 11 and 12.
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About Dubai Civil Aviation Authority
Dubai Civil Aviation Authority was established as an autonomous body by the decree issued by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, by proclamation of Law No. (21) of 2007, to undertake development of air transport industry in the Emirate of Dubai and to oversee all aviation related activities.
Law No. (21) of 2007 was amended by Law No. (19) of 2010.
About World Aviation Safety Summit
Returning for its 5th edition, the World Aviation Safety Summit (11 - 12 April 2017, Dubai, UAE), hosted by the Dubai Civil Aviation Authority has been established as the meeting place for thought leaders of the global aviation safety sector to discuss essential safety measures in order to efficiently manage the processes, threats, risks and calamities facing aviation safety professionals worldwide
About Streamline Marketing Group
SMG is an events consultancy specialising in creating innovative events with a global profile and reach. Our success lies in the fact that we think differently about events a strategy that has won us several international awards and nominations. We look at format and content as well as staging and marketing to create exceptional events that are of real value to our clients and audiences.
SMG also focuses on working closely with government entities and commercial partners to deliver content led, world-class events. Over the years we have worked with some of the world's leading brands, government agencies and industry leaders including: The Emirates Group; Mubadala Development Company; Etihad Airways, Dubai Municipality; Dubai Exports; The General Civil Aviation Authority; Ministry of Economy, UAE and more. Please visit www.smg-online.com for more information.
For more information, please contact:
Mohaned Lafi
Account director - Four Communications Group
+971 (0)55 985 3379
wass@fourcommunications.com
© Press Release 2017
