15 June 2010
Crescentrating.com, the world leader in providing "Halal Friendly" rating for travel & tourism services and facilities, and Irhal.com, the leading online Islamic travel portal in the Middle East, today announced a strategic alliance.

The agreement initially calls for the listing on irhal.com of all hotels that have been rated by Crescentrating's Halal Friendly hotel rating, with further collaboration envisaged in the future between the  two companies.. 

With the Halal Friendly travel market emerging as one of the fastest growing segments in the travel industry, this alliance between the Singapore based Crescentrating and Dubai based Irhal will further increase the awareness of Halal Friendly travel facilities and services.

Crescentrating's hotel rating, launched last year, rates hotels on a scale of 1 to 7. Apart from taking into consideration the very specific needs of the Halal conscious travellers such as prayer facilities, Halal food etc, it also takes into account family friendly facilities, environment friendliness etc. As such, according to Fazal Bahardeen, CEO of Crescentrating, it will also be a useful indicator for the travellers who are looking for family friendly hotels.

Irhal is the first Islamic travel portal aimed at outbound travellers from the Middle East. Latest special offers from airlines and hotels as well as comprehensive city guides with information on tourist attractions, shopping, prayer timings, mosque locations and halal restaurants in over 70 cities are featured in irhal.com. "We are the world's most comprehensive Arabic language travel website and our audience is predominantly Muslim. They want assurance about the Halal friendliness of hotels and this collaboration with Crescentrating will Inshallah encourage more hotels to cater to the unique needs of Muslims," said Irfan Ahmad, CEO of Irhal.com.

"We are extremely pleased with this partnership. Our hotel rating will give Irhal's visitors credible and trusted information to make their travel choices," added Fazal.

-Ends-

About Crescentrating:
Crescentrating Pte Ltd. is a Singapore based company focussed on the development of Halal Friendly Travel market segment worldwide. Board of Directors and Board of Advisers come from diverse backgrounds, bringing unique skills and knowledge from Islamic banking industry, Halal Food Industry, Research and Consultancy, Islamic Scholarship and Corporate experience. All of them are well-established individuals with International and pioneering experience in their chosen fields.

About Crescentrating for Hotels
A Crescentrating rating of 1 to 3 indicates the Hotel is helpful towards Halal conscious guests;  4 to 5 indicates that the Hotel offers certain level of Halal Friendly services and facilities;  6 to 7 indicates the Hotels is very Halal Friendly and caters to most of the needs  of the Halal conscious travellers and provides a family friendly environment. 

About Irhal
Irhal.com is the first Islamic travel website launched in Dubai in April 2010. Within two months its user base has crossed 120,000 unique visitors per month - and growing. Irhal.com provides travel related information in both English and Arabic and caters to the needs of outbound travellers from the Middle East. Irhal.com has filled the need for Arabic content in the travel sector. Its comprehensive city guides are helpful in selecting holiday destinations. Information on Muslims in space as well as the travel exploits of ancient Muslim travellers such as Ibn Faldan who toured Scandinavia over 1,000 years ago create an ambience that brings back users to the site. Airlines, hotels and tourism organizations can place their banner ads on the site to reach this niche audience of travellers from the Middle East.

For further information or discussions please contact:
Crescentrating
Fazal Bahardeen, CEO, 
Tel.: +65 6255 2896,
E-Mail: fazal@crescentrating.com
Web: www.crescentrating.com

Irhal
Irfan Ahmad, CEO, 
Tel:+97150 5522310,
E-Mail: ahmad@irhal.com
Web: www.Irhal.com

© Press Release 2010