Dubai: Concept Media, a provider of outdoor advertising solutions in conjunction with Deira City Centre today unveiled 'Projections' - the first-of-its-kind outdoor advertising media in the UAE using the world's most powerful large-format projectors.
Aldrin Fernandes, CEO, Concept Group said, "With the ever changing landscape of the UAE, 'Projections' will add a new dimension to the advertising, marketing and events industry. With no structural requirements, 'Projections' provides limitless opportunities to promote companies and their brands."
"The launch of Projections will compliment the growing requirements of business communications strategies in the UAE as the large format projectors have the ability to transform a city's many high-rises into visually spectacular monuments," he continued.
Anurag Tripathi, Regional Manager - Mall Promotions & Media for Deira City Centre believes that the potential of 'Projections' are far more advanced than the simple single-image. "Deira City Centre caters to many exclusive brands, both established and those new to the region. In order to promote their brands, companies are exploring new media with high visibility coupled with cost effectiveness and flexibility, all of which are offered by 'Projections'."
Concept Media will soon introduce other landmarks and locations across the UAE as a medium to project. Projectors, one of advertising's most flexible forms of media, can be used for a range of applications - from outdoor events, like rock concerts and stage shows, to a wide scale of indoor presentations in offices, theatres and opera houses.
"Deira City Centre is by far the leading shopping, entertainment and leisure complex of its kind in the UAE. With approximately 60,000 to 70,000 people, per day passing by and through the mall it was chosen as our first location for any brand to advertise," said Aldrin Fernandes.
The Concept Group is the exclusive agent for Pani Projection & Lighting Vertriebs GmbH in this region. Concept Media, an established media house involved in publishing and outdoor media, will offer Pani Projection solutions and the projectors will also be available for hire and purchase through Concept Events. Both Concept Media and Concept Events are part of Concept Group.
-Ends-
About Concept MediaConcept Media is a leading media provider of outdoor advertising and publishing solutions. They are the media concessionaires of Dubai Municipality buses and have also introduced other innovative medium for outdoor advertising in the UAE including, Spectaculars, Projections, Air Frames, Wallscapes and many others.
Concept Media represents Singapore-based Asian Oil & Gas and US-based Offshore Engineer in the Middle East and their other leading publications include Invest and Live in Dubai, Challenge, and RetailME, the first B2B retail journal for this region in collaboration with the UK's second largest publishing house EMAP plc.
Based in Dubai Media City, Concept Media belongs to the Concept Group which offers comprehensive and integrated marketing communications through its associate companies; Concept Today, Concept PR, Concept Events and Concept Media.
This press release has been issued on behalf of Concept Group by Concept PR. For further information, please contact:
Nilanjana Ghosh
Group Marketing Manager
Concept Group
Tel: +971 4 3903131
Fax: +971 4 3908052
nilanjana@conceptgroup.ae
Sharon Divan
Concept PR
T: +9714 390 3946
F: +9714 390 4750
E-mail: press@cpr.ae
© Press Release 2005
