The world's most powerful large-format projectors launched in UAE
Dubai: Concept Group, provider of integrated marketing and communications solutions and Vienna-based Pani Projection & Lighting Vertriebs GmbH have announced their alliance to bring an innovative, high quality and unique medium of advertising to the UAE, through the introduction of Pani's powerful range of large-format projectors.
Concept Media, an established media house involved in publishing and outdoor media, will offer Pani Projection solutions as an innovative outdoor advertising medium. Pani projectors will also be available for hire and purchase through Concept Events. Both Concept Media and Concept Events are part of Concept Group.
The existing potential for new, innovative and effective advertising media is what sparked Concept Groups' interest in Pani Projections. Projectors, one of advertising's most malleable forms of media, can be used for a range of applications - from outdoor events, like rock concerts and stage shows, to a wide scale of indoor presentations in offices, theatres and opera houses. Pani's range of projectors has been used for many high profile events around Europe including the Stockholm Water Festival and Madonna's concerts. Europe's leading mobile network provider, Vodafone has used Pani projectors to advertise on buildings in the past.
Aldrin Fernandes, CEO, Concept Group, said that the use of projectors as an effective advertising tool was becoming increasingly popular in the emirates. "Unlike other forms of outdoor media, projectors have no structural requirements, enabling their use on landmark buildings with no architectural transformations necessary.
"Projectors are advantageous in that they allow advertisers maximum flexibility: multiple advertisements are possible and this medium also permits advertisers to change their advertisements whenever they need to, in a cost effective manner. In the UAE there is tremendous potential for Pani's projectors to be successfully used in the retail sector due to the entry of so many brands in the fashion and consumer sectors," he said.
Access to flexible forms of media, the ability to continually change graphics and introduce new advertising campaigns swiftly is of prime importance to the media community within the emirates. "We are confident that Pani's projectors will add a new dimension to the UAE's advertising, marketing and events industries," said Mr. Fernandes.
Georg Reisch, President, Pani Projection, believes that the association with Concept Group will ensure their successful entry into the UAE. "It is always encouraging to see Pani projectors being introduced to new markets. We are confident that our association with Concept Group will be mutually beneficial," he said.
With their Dubai debut, Pani Projections, developers of the world's strongest large-format projectors, is confident that the UAE market will recognise the tremendous potential of this equipment and its ability to transform a city's many high-rises into visually spectacular monuments.
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Note to Editors
Concept Group of companies offers comprehensive and integrated marketing communications through Concept Today, Concept Media, Concept PR and Concept Events. Based in Dubai Media City, Concept Group has a successful track record, spanning over two decades, of helping clients to redefine market perception of their brands. The group's range of services comprises corporate communications, marketing, brand management, print and outdoor advertising, media representation, public relations, publishing, market research, and corporate and public events.
Pani Projection & Lighting Vertriebs GmbH was founded in Austria in 1930 by Ludwig Pani and initially focused on the research and development of optical devices. Since then, Pani Projections have diversified into stage projectors and large format projectors. Today Pani stage projectors can be found all over the world in theatres and opera houses from Vienna to Tokyo, from Australia to the United States and Russia. The company's export share is 80% and their projectors are sold through a worldwide distribution network, with over 60 distributors and additional local resellers. Pani Projections are the developers of the BP 12 Platinum, the world's strongest large format projector, boasting a power of 12.000 W HMI light.
© Press Release 2004
