Next Generation PreTUPS™ Platform Delivers Anytime, Anywhere Prepaid Top-Up

New Delhi (India) - June 28, 2010: Comviva, the global leader in providing mobile solutions beyond VAS, today announced that its next generation PreTUPS™ electronic top-up platform has been selected by Vodafone Egypt to deliver e-recharge services to the operator's 24.6 million subscribers (March 2010).

Comviva's PreTUPS™ will empower Vodafone's customers in Egypt to top-up their talk-time with any value, anytime and anywhere. PreTUPS™ will extend prepaid service reach, by improving access, convenience, and service delivery to new and existing customers. PreTUPS™ will also extend service to Vodafone Egypt's postpaid customers by enabling them to pay their mobile bill via the operator's network of authorized channel members.

Commenting on the alliance, Sherif Bakir, Head Of Marketing Services, Vodafone Egypt, said "Our alliance with Comviva brings added-value to our business and we are excited about the greater convenience, flexibility and simplicity we will be delivering to our customers with PreTUPS™. We are also confident that Comviva's PreTUPS™ will enable improved access to mobile services, via the varied denominations on offer and the improved delivery and distribution of traditional voucher-based products. By providing diverse, easy-to-use and accessible top-up solutions to our customers, we will be able to increase our market penetration. Our customers will no longer need to visit retailer outlets to top-up their accounts, as PreTUPS™ will enable top-up from practically anywhere."

Speaking on the occasion, Manoranjan Mohapatra, CEO, Comviva said, "Our PreTUPS™ solution has received overwhelming acceptance from operators and subscribers in emerging markets, with millions of mobile prepaid subscribers now enjoying the ability to top-up their accounts with any amount. We have successfully deployed our next generation PreTUPS™ prepaid solution for over 25 leading mobile operators across the globe."

Comviva is a world leader in the provision of prepaid solutions, with its PreTUPS™ platform and suite of applications handling over 33 million transactions a day in multiple operator sites across 3 continents. PreTUPS™ enables electronic transfer of talk time, and provides a method of directly and indirectly topping-up talk time in the subscriber's prepaid account via various access channels, including STK, web, SMS, and USSD.

"PreTUPS™ has broken the conventional prepaid service delivery chain and replaced scratch cards, allowing operators to vend prepaid talk time in electronic form over existing distribution channels. With PreTUPS™, operators are able to serve the lowest income segments of the market cost-effectively and thereby expand their customer base, which ultimately translates into a more thriving economy and greater economic growth," commented Sabri Amireh, Vice President, MENA Region, Comviva.

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About Vodafone Egypt
Vodafone Egypt is a total communications provider, offering customers voice, data, and 3G broadband and fixed internet. Vodafone Egypt now boasts a team of more than 6000 employees serving more than 24.6 million customers nationwide. Vodafone Egypt offers roaming services through agreements with more than 564 partners from more than 188 countries. More information about Vodafone Egypt can be found at www.vodafone.com.eg

About Comviva
Comviva is the global leader in providing mobile solutions beyond VAS (Value Added Services). With a continuous focus on innovation, Comviva offers an extensive portfolio of products and solutions including content, commerce and community-related offerings that enrich mobile users' lives. Comviva enhances operator efficiencies and revenue performance by adding value at every stage of the customer lifecycle - with solutions for provisioning, prepaid recharge, usage and retention and customer care. Further, Comviva has pioneered end-to-end management of operators' entire VAS portfolio with its award-winning Managed VAS Services offering. Present in 15 countries and with its solutions deployed by operators in over 85 countries, Comviva powers services to more than 600 million mobile subscribers globally. For more information, visit www.comviva.com

Media Contacts Vodafone Egypt
Jihan Mahmoud
Public Relations - External Affairs
Vodafone Egypt Telecommunications S.A.E.
Smart Village, KM28 Cairo/Alex Desert Road
M: +2 010 8100006
jihan.mahmoud@vodafone.com

Media Contacts Comviva
Sundeep Mehta
PR and Corporate Communications
Comviva Technologies Limited
A-26, Info City, Sector -34,
Gurgaon-122001, Haryana
T: + 91 124 481 9000
M: +91 9910030732
sundeep.mehta@comviva.com 

© Press Release 2010