SMS Router to Optimize SMS Delivery over Mobinil's Highly Utilized Network
Comviva, the leading provider of integrated VAS solutions for mobile operators in emerging markets, today announced that Mobinil, Egypt's largest GSM operator with over 21 million subscribers, has selected its SMS Router solution to enhance SMS traffic delivery across its network.
Comviva's SMS Router will embed a new class of message intelligence into Mobinil's network to improve handling of high throughput requirements, optimize delivery, load-share and integrate existing SMSCs more efficiently. With SMS Router, all SMSCs across the network become one virtual SMS processing platform, enabling Mobinil to reduce the burden on some SMSCs and exploit latent SMS processing power elsewhere - resulting in a huge gain in message handling capacity.
Commenting on the alliance, Tarek Fouad Abd El Latif, Manager, Messaging Service platforms, Mobinil, said "With SMS and MMS message traffic enjoying continued strong growth, we needed a proven solution to manage the increased load without requiring major investment. . We selected Comviva's SMS Router to efficiently route traffic over our existing network infrastructure - and deliver an improved level of service to our customers creating greater satisfaction and long-term loyalty."
Speaking on the occasion, Manoranjan Mohapatra, CEO, Comviva said, "Comviva's suite of messaging solutions constantly evolves to meet the changing needs of our service provider partners. SMS Router enables seamless scaling of capacity and is fully redundant, supporting operators' 99.999% requirements. Comviva deploys a combination of innovative features to enhance the network's message-handling performance, delivering between 60% and 70% of text messages on the first attempt."
"We are very pleased to be partnering Mobinil, one of the region's most dynamic operators, to deliver new and compelling value added services to the mobile community. Having achieved success with deployments of messaging solutions across the globe, we are confident of adding value to Mobinil's services in the Middle East region with our SMS Router solution," added Sabri Amireh, VP, Middle East & North Africa, Comviva.
Present in the MENA region for over 8 years, Comviva has deployed solutions for more than 35 mobile operators in the region - consolidating its position as a market leader in the value added solution space. Comviva's solutions reach 130 million subscribers across the Middle East and North Africa and over 500 million subscribers globally
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About Mobinil
Established in May 1998, Mobinil has strived to maintain its position as the leading Mobile service operator in Egypt. Honoring the trust of more than 21 million customers, Mobinil is committed to being the leading Mobile service provider in Egypt. Mobinil's shareholders include Orange and Orascom Telecom Holding, which are international leaders in the realm of telecommunication. Mobinil has benefited from years of experience in an international context to become the largest wireless service provider in the MENA region.
Over the past ten years, Mobinil has delivered on its promise to millions of customers, whose confidence in the reliability of their services has reinforced this solid leadership position. This confidence was reaffirmed in a recent nationwide survey by the National Telecommunications Regulatory Authority [NTRA], where Mobinil customers reported over 97% satisfaction rate in the products, services, and customer service levels offered during 2007. For more information, please visit http://www.mobinil.com
About Comviva
Comviva is the leading provider of integrated VAS solutions for mobile operators in emerging markets. Comviva has deployed solutions for over 100 mobile operator customers in more than 80 countries worldwide and its solutions help power services to over 500 million mobile subscribers globally. With an extensive portfolio that easily integrates into the operator's business environment and includes mobile financial solutions, mobile music and video applications, messaging and business support systems, Comviva's solutions reach one in three mobile users in the emerging markets of Asia, Africa and the Middle East. Investors in the company are Bharti Enterprises, one of India's leading business groups, Sequoia Capital, a leading Venture Capital business, and Cisco, the world's leading provider of network equipment for the Internet. For more information, please visit www.comviva.com
Sundeep Mehta
PR and Corporate Communications
Comviva
Comviva Technologies Limited A-26, Info City,
Sector -34, Gurgaon-122001,
Haryana
T: + 91 124 481 9000
M: +91 9910030732
Email: sundeep.mehta@comviva.com
© Press Release 2009
