Muscat - Vodafone Oman has launched the Sultanate’s first PKI-enabled eSIMs, making advanced mobile authentication available on digital SIM technology for the first time. This move ensures that customers using eSIM-ready devices can continue to access essential government, banking, and healthcare services securely and without disruption.

Until now, PKI, the security standard that underpins authentication, was only available on physical SIMs. As more devices from Apple, Samsung, Huawei and others move to eSIM as default, this created a gap between customer demand for eSIM and the security required to access national services. Vodafone Oman is the first to close that gap, extending PKI to eSIMs and aligning security with the way people now connect.

Mohamed Al Hakmani, Head of Product Management at Vodafone Oman, said: “As the industry accelerates toward eSIM-only devices, PKI remains the foundation of secure authentication in Oman. By enabling PKI on eSIMs, Vodafone Oman is removing the barriers between innovation and security, allowing customers to adopt the latest devices while maintaining full access to services that require trusted authentication. This is about making eSIM adoption future-ready and fully secure.”

For customers, PKI-enabled eSIMs bring together the convenience of the latest smartphones with the security needed for everyday services. For institutions, they ensure national PKI standards remain intact, giving ministries, banks, and enterprises the confidence to support eSIM users as the market evolves. Customers can upgrade through the My Vodafone App or by visiting any Vodafone store.

About Vodafone Oman:

Established through a strategic partnership between Oman Future Telecommunications Company and Vodafone Group, Vodafone Oman is at the forefront of the Sultanate’s digital revolution. Since launching its operations in March 2022, the company is the only fully digital-first operator in Oman, supported by a 100% cloud-based 5G network infrastructure that has ushered in a new era of telecommunications.

The company offers a diverse range of prepaid, postpaid, and enterprise solutions, designed to cater to the varying needs of its customers. Its competitive advantage lies in its award-winning My Vodafone App, which provides a seamless, fully digital experience—from onboarding and auto-payments to SIM and eSIM replacement, as well as access to essential government services. With more than 4 million downloads, the app has achieved 100% market penetration, offering customers unmatched convenience and personalised value at the tip of their fingers.

Beyond digital innovation, the company has built a strong retail network, with 75 stores and eStores and more than 4,000 sales channels across the country. This extensive presence, combined with Vodafone’s global reach, offers customers a reliable and convenient solution for wherever they are in Oman and around the world.

Today, the company has successfully captured approximately 10% of the market, driven by the continuous expansion of its 5G Next Level network and its commitment to customer-centric digital offerings. Aligned with Oman’s Vision 2040, Vodafone Oman is dedicated to fostering local talent, stimulating economic growth, and playing a pivotal role in the nation’s digital transformation journey.

For more information, visit www.vodafone.om.

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