Dubai, UAE: Samsung Gulf Electronics, in partnership with Jacky’s Retail LLC, a subsidiary of the Jacky’s Group of Companies, has inaugurated the newly renovated Samsung store in Deira City Centre in Dubai. The store follows the new Samsung global store brands and comes with enhanced support, new displays and enhanced user experience.  

Managed jointly between Jacky’s Retail and Samsung since 2014, this store, which is situated on the ground floor at Deira City Centre, is spread over 278 square meters, and offers visitors a premium customer service area and new Samsung experience areas. The revamped outlet encompasses a brand-new design that starts with a giant shop front with LED screens that will display attractive abstract designs to customers.

Seong Hyun Lee, President of Samsung Gulf Electronics, said: “We are delighted to be welcoming significant new touch points for the ultimate customer journey and a first-class retail experience jointly with Jacky’s Retail expertise. Our vast range of products and services will include outstanding customer service with a dedicated on-site repair room.”

Also speaking at the opening, Ashish Panjabi, Chief Operating Officer at Jacky’s Retail LLC said, “As technology evolves and our reliance on its functionality grows, the new store will reflect the lifestyle and connectivity that our customers expect from Samsung.”

The new store will feature a Smart Things section to demonstrate the connectivity of Samsung devices including mobiles phones, tablets, wearables, audio visual, and monitors to deliver a seamless “SmartThings” experience. Other segments include a Samsung Smart Projector section that allows customers to experience the big screen in-store with the Samsung 130" 4K Smart Laser Projector and a dedicated Customer Service section for repairs and diagnostics.

The store also has a resident assistance robot, Temi, which will act as an Assistant and Ticketing Manager. It will greet the customers, help them with the queueing ticket for the service center, and assist them with their purchase.

Samsung’s long-term partnership with Jacky’s was established in 2013 with a common goal to provide the best-in-class innovation to customers in the UAE. Jacky’s also operates Samsung Stores in Mall of the Emirates, Burjuman, City Centre Al Zahia and Khalidiyah Mall Abu Dhabi.


About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at

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About Jacky’s Retail LLC:

Launched in December 2013, Jacky’s Retail LLC is a new subsidiary under Jacky’s Group of Companies. Jacky’s Retail manages and operates Samsung Brand shops across the UAE. Samsung Brand shops under Jacky’s Retail serves as a one-stop shop for all Samsung products. The shops will also include a team of sales consultants and technical assistance.

Jacky’s Retail LLC operates Samsung brand shops at the following locations:

Mall of the Emirates, Level 1, Metro Link, Dubai. Tel: 04-3996803.

Deira City Centre, Lower Ground Level, Dubai. Tel: 04-2949480.

Burjuman Centre, Level 2, Dubai. Tel: 04-3294999

City Centre Al Zahia, Level 3, Sharjah. Tel: 06-5466091.

Khalidiyah Mall, Level 1, Abu Dhabi. Tel: 02-6260593.

For further retail information: Jacky’s Retail Office, Tel: +971-4-3388900; Fax: +971-4-3388940; Email:

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Twitter: @jackysbrandshop