Dubai, United Arab Emirates: Help AG, the cybersecurity arm of e& enterprise (formerly known as Etisalat Digital) and the region’s trusted security advisor, has launched a fully cloud-delivered, Next-Generation SOC (Security Operations Center). The Help AG Cloud SOC will modernize security operations of the largest enterprise infrastructures in the region with analytics-powered solutions that uncover unknown threats, provide powerful anomaly detection, and user and entity risk profiling, to ultimately thwart attacks on enterprise assets.

The SOC utilizes next-generation security information and event management (SIEM) coupled with user and entity behavior analytics (UEBA) to address critical use cases like insider threats, lateral movement detection, and data exfiltration in modern enterprise environments. Curated threat intelligence from the local managed security service provider (MSSP) helps to deliver high fidelity alerts and provides an unmatched range of services such as threat detection and hunting, network traffic analysis (NTA), and data enrichment.

Commenting on the launch, Stephan Berner, Chief Executive Officer at Help AG, said: “Our cloud-delivered, analytics powered, Next-Gen SOC is a fully managed service deployed to match our customers' overall hybrid and cloud IT strategies. Built on the foundations of next-generation SIEM, integrated with UEBA capabilities and delivered through local cloud infrastructure, Help AG’s Next-Gen Cloud SOC ensures enterprises get the protection and assurance they need.”

Delivered as software as a service (SaaS), Help AG’s Next-Gen Cloud SOC provides a pay-as-you-grow fully managed platform, offering a predictable cost model and upgrade options to include security orchestration, automation, and response (SOAR), network detection and response (NDR), and endpoint detection and response (EDR), among other services.

One of the main backbones of the offering is user and entity behavior analytics (UEBA), which enables enterprise customers to discover abnormal and risky behavior by users, machines, and other entities. In addition, next-gen SIEM leveraging UEBA uses modern big data technologies to perform analytics at scale, with ingestion from all public clouds and major SaaS environments, while ensuring compliance with local data residency regulations.

UEBA not only provides better user and entity risk profiling by deploying sophisticated analytics capabilities to discover risky users but also enables powerful anomaly detection to reduce false positives and surface hard-to-detect complex zero-day threats. UEBA also helps with event chaining to show security incidents spanning multiple users, IP addresses, and IT systems.

Help AG’s Next-Gen Cloud SOC offers customers the opportunity to utilize the experience and expertise of the largest MSSP in the region with a layered approach culminating people, processes, and technology. In today’s complex cybersecurity landscape, companies and clients will vastly benefit from this Next-Gen Cloud SOC that is enabled from day zero of their digital transformation journeys, offering quicker visibility and effectively detecting sophisticated threats like ransomware, insider threats, data exfiltration, privileged access abuse, advanced persistent threats (APTs) and phishing.


About Help AG

Help AG is the cybersecurity arm of e& enterprise (formerly Etisalat Digital) and provides leading enterprise businesses and governments across the Middle East with strategic consultancy combined with tailored information security solutions and services that address their diverse requirements, enabling them to evolve securely with a competitive edge. Present in the Middle East since 2004, Help AG was strategically acquired by e& (formerly known as Etisalat Group) in 2020, hence creating a cybersecurity and digital transformation powerhouse in the region.

To learn more about Help AG, visit

About e& enterprise, from e&

Combining the agility and expertise of a digital managed and professional service company with the strength and reach of a telco, e& enterprise, from e&, is leading in digital transformation and accelerating digital adoption for corporates, governments and large organisations. Through Cloud, Cybersecurity, Internet of Things (IoT), Artificial Intelligence, and so much more, e& enterprise is propelling organisations and economies towards a smarter, safer and more sustainable world. 

Currently operating in the UAE and KSA, it provides innovative digital vertical propositions by enabling sustainable developments, safer cities, digital healthcare, digital banking, highly automated industries, manufacturing and logistics.

With a successful track record in designing, delivering and operating large digital projects and solutions using intelligent and secure cloud platforms, e& enterprise offers comprehensive services in consultancy, business modelling, solutions design, program management, execution, delivery and post-implementation support.

For more information, please visit

For more information, please contact:
Suzana Saoud
Junior Account Manager
Gambit Communications