Homegrown fine jewellery brand Etika Jewels has partnered with Dutch AI solutions provider Bright River to introduce hyper-realistic computer-generated images to the brand’s e-commerce platform. This groundbreaking partnership signifies the future of e-commerce retail and aims to transform the way customers can experience Etika Jewels pieces on the web, as they are shown hyper realistic AI generated jewellery designs on AI generated models. This approach allows for a more precise display, bridging the gap between virtual browsing and tangible beauty of the pieces, along with better understanding of the piece’s size and proportions.

Customers can enjoy a lifelike, realistic shopping experience with this new innovative partnership. The use of AI can help showcase jewellery in diverse settings on a range of models, leading to more informed purchase decisions. As a brand committed to championing innovation and changing ethical standards in the jewellery industry, Etika Jewels consistently partners with a range of organizations and consistently works with novel, state of the art technology that transforms the way fine jewellery is bought.

“Based on detailed 3D CAD designs, Bright River is able to craft hyper-realistic computer-generated images using state-of-the-art artificial intelligence techniques. This innovative approach not only eliminates the necessity for conventional photography but also allows Etika Jewels products to be elegantly displayed on virtual models with great precision.” Says Martijn van Weede, Bright River’s Client Success Director.

“We are beyond excited to partner with Bright River to introduce AI generated models to the Etika Jewels e-commerce experience.” Says Basma Chaieri, founder of Etika Jewels. “Together, we are dedicated to innovation, quality, and sustainability, striving to modernize the online shopping experience, and revolutionize how customers interact with their jewellery pieces on the web.” She adds.

Etika Jewels pieces are available for purchase on https://etikajewels.com/

About Etika Jewels®

Founded by Basma Chaieri in 2022 in UAE, Etika Jewels® is an online-based jewellery retailer that offers everyday modern jewellery designs made from lab-grown and sustainable diamonds and gemstones. The brand provides consumers with beautiful, ethical, mindful, and affordable diamond and gold jewellery alternatives that aim to disrupt traditional operations by raising ethical standards in the diamond industry.

With a focus on educating consumers on the ethical nature and various benefits of lab-grown diamonds, Etika Jewels® also aims to support community building and female empowerment through its operations.

Website, and Social Media:
Website: https://etikajewels.com/
Instagram: https://www.instagram.com/etika_jewels/?hl=en
Facebook: https://www.facebook.com/etika.jewels
LinkedIn: https://www.linkedin.com/company/etikajewels/

For more information, please contact:
Lakshmi Rajagopal –

Zainab Alhassan –