• The Mall took part of this year’s celebration of this major occasion with an engaging initiative to raise awareness and highlight its continuous efforts and commitment to the highest standards of food safety

Doha, Qatar – Doha Festival City, Qatar's one and only choice for shopping, dining, and entertainment, celebrated World Food Safety Day 2022 in collaboration with Al Daayen Municipality and Monoprix through interactive awareness activities to educate mall visitors on ways to prevent foodborne illnesses and to shed light on the importance of ensuring that food they consume is safe.

The event was held on World Food Safety Day, which was established by the United Nations General Assembly in 2018 to raise awareness of this important issue. The World Health Organization (WHO) and the Food and Agriculture Organization of the United Nations (FAO) jointly facilitate the annual observance of World Food Safety Day in collaboration with member states and other stakeholders.

This year’s theme, “Safer food, better health”, highlights the role that safe, nutritional food plays in ensuring human health and well-being and calls for a set of specific actions to make food safer.

Commenting on the occasion, Robert Hall, Festival City’s General Manager, said: “At Doha Festival City we are committed to supporting causes that impact our health and quality of life through our #FestivalCares initiatives. Food safety is a critical issue for billions of people worldwide as 1 in 10 persons is affected by a foodborne disease each year. These diseases are preventable if we follow safe food handling throughout the food production chain from food production to transport, storage, preparation, and consumption. This joint initiative empowered our visitors with knowledge and skills to protect themselves and loved ones from foodborne diseases.”

He added: “We thank Al Daayen Municipality and, one of our key tenants; Monoprix for their collaboration and continuous efforts to spread awareness on food safety. With more than 100 food and beverage outlets under our roof, we spare no efforts in ensuring that all our dining outlets operate in compliance with international and local safe food handling standards.”

From his end, Rashid Mishlesh Al Khayarin, Director of Al Daayen Municipality, said: “We strongly value our ongoing partnership with Doha Festival City and our joint awareness initiatives. We are grateful for Doha Festival City for offering us the platform to connect with the people we support, and enabling us to shed light on the most pressing health and environmental issues. We would also like to invite the Mall visitors to visit our stand throughout the Summer Festival and learn more about our services and initiatives.”

The event was part of the Mall’s Corporate Social Responsibility programme and under the umbrella of its #Festival Cares initiatives and included interactive learning activities to spread awareness on food safety through proper storage, preparation, and consumption.

Doha Festival City’s #FestivalCares initiatives programme includes a robust array of internal and external initiatives and events catered toward providing support and assistance to the Mall’s visitors and helping enrich their experience, as well as supporting the local community in Qatar as part of Doha Festival City’s efforts to give back to the people in Qatar as part of its Corporate Social Responsibility programme.

In line with the preventative measures set out by the State of Qatar to limit the spread of the coronavirus (COVID-19), and to ensure a safe shopping environment for all, Doha Festival City commits itself to continuous necessary health and safety measures throughout the mall. This includes a thorough mall disinfection treatment on a weekly basis, robust cleaning, and sanitization operations during mall trading hours, 127 hand sanitizing stations installed in the areas that have commonly touched surfaces.

For more information on the Mall’s operating hours during Ramadan and Eid, please call on 4035 4444 or check https://www.dohafestivalcity.com/home/

-Ends-

For media enquiries, please contact:
Walaa El-Kadi, PR Manager, Qanect: walaa.elkadi@qanect.com

About Doha Festival City

Doha Festival City is Qatar’s one and only choice for fashion, dining and entertainment. Bringing several firsts to Doha, this incomparable mall – is one of the largest such developments in the Middle East, offering almost a quarter of a million sqm of leasable space, providing something for everyone, and creating exceptional and memorable experiences with each and every visit.

Doha Festival City is home to famous brand names in retail, many of which have made their Qatar debut, including Harvey Nichols, Charlotte Tilbury, Kiehl’s, Dior Beauty Boutique. It also houses the country’s only IKEA, which has been open since 2013.  There are over 100 places to dine and relax including restaurants, cafés, and casual dining outlets, from brands that are unique to Qatar including Jamie’s Italian, and Aimee’s Cafe.

Doha Festival City is also home to the Edge Fitness, a state-of-the-art fitness center, boasting a large area of training space with the latest top of the line equipment from Technogym, separate male, and female parts, as well as circuit training areas.

Doha Festival City has the country’s biggest world-class entertainment offering including a unique mix of indoor and outdoor attractions–from Qatar’s first VOX 4D cinema complex with 18 digital screens Theatre by Rhodes, to green spaces for outdoor exercise and Outdoor Leisure Trail cycling and three unique entertainment parks, including Angry Birds World, Snow Dunes and Virtuocity.

The world’s first Angry Birds WorldTM, introduced and developed by the leading location-based entertainment company Trimoo in partnership with Rovio Entertainment, opened in Doha Festival City in May 2018. The Park is an unparalleled family entertainment destination, inspired by the global gaming sensation and the blockbuster movie. 

VIRTUOCITY™ is the region’s first dedicated gaming hub that merges the virtual world with the real world. Opened in December 2018, this entertainment park is equipped with full motion racing simulators, escape rooms and an astonishing multipurpose eSports arena. The venue offers an immersive digital experience for teens and adults.

Snow Dunes ™ is the first indoor snow park in Qatar, featuring a castle inspired by authentic Qatari architecture. It is based on an old folk tale about a wave of cold coming in the spring and covering the ground with a white mantle. The Park uses state-of-the-art technology to produce snow-white ice at temperatures of -4 degrees Celsius.

As a ‘Smart Mall’, Doha Festival City offers innovative digital options including free Wi-Fi and digital wayfinding to enhance consumer experience, and is easily accessible, offering 8,000 smart parking spaces and VIP valet services.

Doha Festival City’s new parking can accommodate additional 165 cars, providing easy access to the Luxury Area and the Edge Fitness, and a direct exit to Al Shamal Road, helping to avoid congestion during peak hours.

Doha Festival City’s exclusive Fashion TV ‘FFTV', broadcasted on the mall’s website and YouTube channel, brings Doha’s fashion personalities to showcase the mall’s host of retailers and unique fashion offering. 

Festival Magazine, the Mall’s very own online lifestyle magazine, brings the readers to the front row of the mall’s latest happenings, uncovering the last fashion trends and offering previews of collections and exclusive offers available at the mall.

Doha Festival City applies stringent safety measures throughout the mall for its staff and visitors. This includes a thorough mall disinfection treatment on a weekly basis, robust cleaning, and sanitization operations during mall’s trading hours, 127 hand sanitizing stations installed at all commonly touched areas.

Doha Festival City won the 2020 Travelers’ Choice Award by Tripadvisor, based on a full year of Tripadvisor reviews, placing the Mall in the top 10% of the hospitality sector in the world.

For more information visit http://www.dohafestivalcity.com