- The mall is the first in the Kingdom to engage directly with the local community to gather their views of the mall of the future.
- The ongoing campaign invites the community to come together to share their ideas on what they want in their City Centre mall experience.
- Customers are invited to vote through the Big City Centre Vote by taking a seat at the big boardroom table at City Centre Bahrain.
Manama, Bahrain: City Centre Bahrain, the premier shopping, entertainment and lifestyle destination in the Kingdom, is launching “The Big Vote” to invite the local community to share and voice what they want their future City Centre experiences to look like. This is part of a regional Majid Al Futtaim City Centre campaign in the UAE, Egypt and Bahrain.
The campaign encourages the community to get involved in sharing their thoughts, aspirations, and ideas through a voting platform, either in-person or online at citycentrebigvote.com. The voting campaign has been launched through an in-mall activation at City Centre Bahrain, which sees a boardroom table occupy space near Debenhams – Gate 1. Customers are being invited to ‘take a seat at the table’ and share their opinions and ideas on their perfect mall spaces.
The results will enable Majid Al Futtaim to curate a next-generation, hyper-personalised, and hyper-connected City Centre Bahrain mall that creates more meaningful individual moments and connections while fostering a deeper sense of belonging.
Duaij Al Rumaihi, Mall Director at City Centre Bahrain, said: “At City Centre Bahrain, we value feedback and ideas from our mall visitors, tenants and partners and we want to create the most memorable experience for them. The Big Vote is an important part of that process because we’re handing over the decision-making power of our malls’ evolution to our customers. This is a first step that will shed light on the way forward, guide us to develop new initiatives and incorporate new ways of thinking in our future mall plans. By offering community members a seat at the table, we are encouraging customers to speak up and shape the mall that they aspire to be connected to.”
Celebrating localised connections and promoting a community-centric approach, “The Big Vote” boardroom table will also be hosting direct conversations with core groups of the Bahrain community including parents, youth and business owners.
For more information on how to vote, visit City Centre Bahrain or vote at citycentrebigvote.com.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately held corporates in the region.
Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 400 outlets including City+, the region’s first checkout-free store, and an online store.
Majid Al Futtaim operates more than 600 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.
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