Sharjah: Alef Group, the leading real estate and retail developer in the Emirate of Sharjah, announces the launch of four stores in the food and beverage and wellness sectors at its iconic Al Mamsha Souks development. As part of the Group’s continuous efforts in serving communities at its prestigious commercial complexes, the new stores will enhance the shopper experience in Al Mamsha.

Following the launches of Earth Supermarket and Bin Sina Pharmacy, Al Mamsha Souks recently launched Toga Coffee, Amoodi’s Creamery, Ora Wellness Lounge, and 360 Beauty Lounge, which are the first and only branches exclusively in Sharjah.

Alef Group commented, "We are thrilled to welcome these new stores in our lifestyle destination, Al Mamsha Souks. We have worked hard to curate a unique selection of stores that cater to all the needs of our shoppers, and we are confident that these new additions will be well received by the community."

BinSina Pharmacy

BinSina Pharmacy offers a wide variety of health, wellness, beauty, and nutrition products as well as expert advice from pharmacists. The pharmacy provides customers with the utmost care and an unlimited number of brands to promote a healthy lifestyle.

Della Pass, General Manager of BinSina Pharmacy, said, “We are pleased to expand our store presence to Al Mamsha Sharjah. With almost 6 decades of experience in the field, we are passionate about serving our local communities with personalised, unmatched service, and providing trusted brands to satisfy their demands.”

Toga Coffee

A concept born from a commercial pilot’s love of coffee, Toga coffee, an acronym that stands for ‘take off, go around’, offers freshly brewed specialised coffee from Panama, Ethiopia, Peru, and Kenya. The minimalistic new coffee house aims to create a local, sustainable coffee community and operates on the principles of authenticity, sustainability, and knowledge sharing.

Jointly owned by husband-and-wife Abdulrahman Al Usaimi and Alya Taryam, the pair commented, “Our goal was to create a space, in the heart of Sharjah at Al Mamsha, for quality coffee lovers to unite. We want each cup of coffee to transport our customers to all the remote places the bean grew in and connect them with the flavours”

Ora Wellness Lounge

A holistic destination was born out of the passion of three sisters to bring wellness, stillness, and peacefulness to Sharjah. Ora Wellness Lounge focuses on women as they grow through their incredible journey of life and motherhood. Bringing the best knowledge of the woman’s anatomy and understanding what compliments her figure, Ora focuses on curated workouts to strengthen the core, elongate the body, increase flexibility, and pour in an abundance of mental well-being.

Introducing for the first time at Al Mamsha in Sharjah, Lagree Fitness, the revolutionary reformer-based workout which focuses on core, muscular strength, and muscular endurance.

"We designed Ora to centre around women’s wellness. It can be a workout class, an escape from life stresses, and healing well with our curated massages, deep stretch classes, and toxic-free facials. All our classes are designed to effectively and safely improve women’s health and figure,” commented Alya Taryam, Founding Partner at Ora Wellness Lounge.

Amoodi’s Creamery

At Amoodi’s, we blend PREMIUM ingredients in small batches to create delicious artisan Ice Cream. Our team takes great care when sourcing each ingredient that goes into our Ice Cream. WE MAKE SURE no artificial flavours or preservatives get in. We don’t buy a pre-mixed Ice Cream base; instead, we craft each recipe ourselves. That’s why we say it’s: “Made from Scratch.” said Bader Al Amoodi, owner of Amoodi’s Creamery.

360 Beauty Lounge

“Our model is to upgrade the beauty care experience and provide outstanding services with a modern, cosy interior.

The Version 2.0 of beauty salons is proudly serving exclusive treatments all the way from the UK along with warm luxury ambience, to our valued clients. We were confident that our brand would thrive in Al Mamsha Souks”, stated, Hayfaa Al Suwaidi, owner of 360 Beauty Lounge.

The new stores are located in Al Mamsha Souks and are now open to the public to avail themselves of exceptional retail offerings. Toga Coffee and Amoodi’s Creamery will operate between 10 AM - 7 PM and 11 AM – 11 PM, respectively, while Bin Sina Pharmacy is open 9 AM - 11 PM.

Al Mamsha Sharjah also foresees the launch of more leading brands in the near future, including Arabica, Honoré coffee shop, Float Barbershop, All Day Café, Modern Healthcare Clinic, Modern Pharmacy, Sylvan Learning Centre, Al Marsam, Luluat al Bahr laundry, Yogurtland, Hope Vet veterinary clinic, and Bangkok to Tokyo.


About Alef Group:

Alef Group is a privately held lifestyle experience provider founded by the late Sheikh Khalid Bin Sultan Al Qasimi in 2013. Headquartered in Sharjah UAE, Alef Group is a pioneer in developing premier lifestyle communities, destinations, and experiences through investment and strategic joint ventures.

With AED 8 billion worth of assets and a land bank of AED 1 billion, Alef Group’s premium developments lead the way in business and leisure projects complemented by developing high-quality residential communities.

For more information, please visit and check out our social media channels: @AlefGroup LinkedIn, @AlefGroup on Instagram and @AlefGroupLLC on YouTube.