Abu Dhabi, UAE – Al Masaood Commercial Vehicles & Equipment (CV&E), part of renowned business conglomerate Al Masaood Group, announced that it has secured exclusive distributorship rights for Dongfeng Commercial Vehicles under Dongfeng Automobile Corporation – one of China’s premier automotive manufacturers. This partnership marks a significant expansion in Al Masaood's portfolio, introducing a comprehensive range of Dongfeng's commercial vehicles, including heavy, light, and medium-duty trucks, to the UAE's market. The collaboration was unveiled at an exciting launch event at the Dubai Autodrome, earlier today.

The partnership also extends to the exclusive distributorship of Dongfeng’s DFAC (Dongfeng Automobiles Company Ltd.) – which include light duty model ranges, cementing Al Masaood's position as one of the leading distributors of DFAC light duty trucks, vans and pick up vehicles in the UAE.

Chinese brands have been making significant inroads into the global trucking industry, known for their innovation, reliability, and cost-effectiveness. In the Middle East, particularly, these vehicles have gained popularity for their adaptability to the region's challenging environments and their alignment with the diverse needs of the market. This partnership with Dongfeng positions Al Masaood at the forefront of this shift, offering cutting-edge solutions from one of China's leading automotive companies.

The introduction of seven new truck models, including two advanced electric vehicles (EVs), marks an expansion for Al Masaood from solely heavy-duty to a more inclusive range that encompasses light and medium-duty trucks. This broadened offering is set to provide small and medium enterprises (SMEs) and existing clientele with a wider array of vehicles. The versatility and efficiency of these trucks, particularly the electric models, reflect a significant step towards sustainable transportation solutions, aligning with the UAE's vision for a greener future.

Hani El Tannir, CEO of Al Masaood Group Industrial, expressed his enthusiasm for the new partnership, stating, “Entering into this partnership with premier Chinese brand, Dongfeng, is an extremely exciting and important milestone for us at Al Masaood. It marks a fusion of our extensive history and expertise in the industrial sector with Dongfeng’s innovative approach to heavy and light duty trucks. Through this cooperation, we hope to offer our customers in the region products and solutions of the highest quality and value in order to further their operations and the logistics industry."

Mohammad El Zeftawi, General Manager of Al Masaood CV&E said: “The introduction of light and medium-duty vehicles to CV&E’s portfolio in addition to heavy-duty ones, as well as some electric trucks will be excellent options for clients ranging from large corporations to emerging SMEs. The launch event was a huge success, and we are thrilled to have shared this launch with our partners and guests. With Dongfeng's expertise and Al Masaood's long-standing experience, we look forward to driving progress together."

Dongfeng Automobile Corporation manufactures high-quality commercial vehicles, passenger vehicles, new-energy vehicles, engines, auto parts, and components. The collaboration gives Al Masaood access to Dongfeng's expertise in vehicle technology, innovative solutions, and ongoing support services.

Gong Renjun, Regional Director at Dongfeng Automobile Company said: "Partnering with Al Masaood to bring our innovative and high-quality commercial vehicles to the UAE market is a substantial opportunity for Dongfeng Automobile Corporation. Our expertise in vehicle technology and commitment to quality, combined with Al Masaood's long-standing experience and best-in-class services, will allow us to offer tailored solutions to meet the specific needs of customers in the UAE."

This strategic alliance between Al Masaood and Dongfeng can be expected to increase efficiency, reliability, and sustainability for business, while highlighting the growing influence of Chinese brands in shaping the future of transportation in the Middle East.

About Al Masaood Commercial Vehicles & Equipment Division (CV&E):

Al Masaood Commercial Vehicles & Equipment Division provides sales and aftersales for an extensive range of franchises. It is the sole distributor in Abu Dhabi for UD Trucks, Renault Trucks and in the UAE for Oshkosh Fire Trucks, TCM forklifts, Dongfeng Light, Medium & Heavy-duty vehicle range, Diesel Van, Double cabin pick-up, Electric Cargo Van, & Electric Truck together with other well-known brands of heavy equipment and ancillary products. The division's major customers range from government departments, civil defence, armed services, and oil companies to industrial and commercial organisations. Its dedicated sales, service and parts facilities are fully equipped with the latest technology and are recognized to be the best workshops in the Gulf region. Al Masaood CV&E manages state-of-the-art showrooms in Abu Dhabi, Al Ain and Sharjah, with its brand-new facility in Mussafah M40 offering round-the-clock service assistance.

About Dongfeng Motor Corporation

Dongfeng Motor Corporation (DFM), founded in 1969, is one of China’s largest automobile groups. Our main business covers an entire range of commercial vehicles, passenger vehicles, parts and components, machines and equipment, and other automobile-related products and services. Currently, DFM owns total assets worth 68.2 billion USD and has 137,000 employees.

And more than 52 years’ development, DFM has become an industrial leader in R&D, manufacturing and marketing. Dongfeng has become a known name in China for many years and enjoys a high profile throughout the world. The commercial vehicles (trucks & buses) cover a full range of series including medium-duty, heavy duty, light duty, mini trucks and special-purposed versions. The passenger vehicles include cars, SUVs, MPVs, mini-CVs, etc. the high-mobility special off-road vehicles include the Dongfeng Warrior, desert off-road and AWD off-road vehicles, etc. Moreover, DFM also produces different new-energy vehicles, including ISG hybrid electric, pure electric and natural gas vehicles. DFM is able to provide customers with the most reliable and valuable products at their choice.