Coca-Cola Moves Its Secret Formula

For the First Time Vault Containing Company's Most Valuable Trade Secret On Public Display

Beirut,Lebanon, December 13, 2011 - It hasn't been moved in 86 years, but today the secret is out - The Coca-Cola Company has moved the 125-year-old secret formula for Coca-Cola to a new home at the World of Coca-Cola in Atlanta. As the capstone to the 125th anniversary year of Coca-Cola, the Company is sharing the rich history and timeless appealof its secret formula in a brand new exhibit where visitors can experience theworld's most recognized brand like never before.

Forthe first time in history, the vault containing the secret formula will be visibleto the public in a permanent exhibit titled TheVault of the Secret Formula, opening today at the World of Coca-Cola.

"This is a specialday in Coca-Cola history, and the perfect culmination to our 125^thanniversary celebrations this year," said Muhtar Kent, Chairman and Chief Executive Officer, The Coca-ColaCompany. "By sharing this secret formula experience with our consumers, we celebrateboth the rich history of the brand's beginnings and the moments of refreshment and happiness to come for future generations. This is yet another way we are recognizing and thanking everyone around the world who has made the Coca-Colabrand what it is today."

The Company transferred the secret formula to the World of Coca-Cola from a vault at SunTrust Bank in downtown Atlanta where it had been housed since 1925.

"Themove of the Coca-Cola secret formula is a historic moment for the Company,"said Phil Mooney, Director of Archives, The Coca-Cola Company. "The Company hasalways gone to great lengths to protect it and now by safe guarding it at theWorld of Coca-Cola, we can share its legendary legacy with people around the world."

After Dr. John S. Pembertoninvented Coca-Cola in 1886, the formula was kept a close secret, only shared with a small group and not written down. In 1891, Asa Candler became the sole proprietor of Coca-Cola afterpurchasing the rights to the business. Then, in 1919, Ernest Woodruff and agroup of investors purchased the Company from Candler and his family. Tofinance the purchase Woodruff arranged a loan and as collateral he provided documentation of the formula by asking Candler's son to commit the formula topaper. This was placed in a vault in the Guaranty Bank in New York until theloan was repaid in 1925. At that point, Woodruff reclaimed the secret formulaand returned it to Atlanta and placed it in the Trust Company Bank, nowSunTrust, where it remained until its recent move to the World of Coca-Cola.

Gueststo the World of Coca-Cola can feel closer than ever before to the secret formula. At The Vault of the Secret Formula exhibit, visitors will learn about the most closely guarded trade secret in history through an immersive multimedia experience that celebrates the rich history, mythology and intrigue around thesecret formula.

While The Coca-Cola Company started with this secret formula 125 years ago, the secret to its success has grown far beyond the formula today.

"Any stakeholder who is part of our global system, from a local community partner incountries around the world to someone who simply loves our brands, is part ofour secret to success," said Kent. "It is this recipe for success that gives usthe confidence to fulfill our 2020 Vision: to sustainably grow our business andcontinue to help build a better world and future for everyone, everywhere."

As part of the2020 Vision, the Company plans to double its system revenue from 2010 to 2020.The Company also has set sustainability goals as part of its commitment tobeing a good steward of the environment and a partner with communities aroundthe world.

Today's grand opening celebration eventfeatured performances by the Coca-Cola 125th Chorus, and the Latin Grammynominated Mexican singer-song writer Ximena Sariñana. The Coca-Cola 125th Anniversary Chorus is a group of young people from the Atlanta area conducted by Francisco Núñez, founder and the acclaimed artistic director ofthe Young People's Chorus of New York City.

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The Coca-Cola Company

The Coca-Cola Company (NYSE:KO) is the world's largest beverage company, refreshing consumers with morethan 500 sparkling and still brands. Led by

Coca-Cola, the world's mostvaluable brand, our Company's portfolio features 15 billion dollar brandsincluding Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade,Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 providerof sparkling beverages, ready-to-drink coffees, and juices and juice drinks.Through the world's largest beverage distribution system, consumers in morethan 200 countries enjoy our beverages at a rate of 1.7 billion servings a day.With an enduring commitment to building sustainable communities, our Company isfocused on initiatives that reduce our environmental footprint, support active,healthy living, create a safe, inclusive work environment for our associates,and enhance the economic development of the communities where we operate.Together with our bottling partners, we rank among the world's top 10 privateemployers with more than 700,000 system employees. For more information, pleasevisit www.thecoca-colacompany.com or follow us on Twitter attwitter.com/CocaColaCo.

The World of Coca-Cola

At the World ofCoca-Cola, experience the fascinatingstory of the world's most famous soft drink in a dynamic, multimedia attractionfeaturing a fully-functioning bottling line that produces a complimentary 8 oz.glass bottle of Coca-Cola for each and every guest to take home. View over1,200 never-before-displayed artifacts ranging from vintage bottles to a 1939Coca-Cola delivery truck from Argentina. The thrilling, multi-sensory 4-D movieexperience, In Search of the Secret Formula, puts you right in the action.Tempt your taste buds with over 60 different beverages made by The Coca-ColaCompany from around the world in Taste It! Experience something new andinviting around every corner of the World of Coca-Cola.

The World of Coca-Cola islocated at 121 Baker Street in Pemberton Place, adjacent to the GeorgiaAquarium in downtown Atlanta and is accessible via the Peach tree Center or CNN/World Congress Center MARTA stations. Consumers with questions about the attraction may call 1-800-676-COKE or visit our website at www.worldofcoca-cola.com to purchase timed tickets.

Note to Editors:
Photos and video toaccompany this press release can be found at the Press Center area at www.thecoca-colacompany.com.

For further information, please contact:

Antoine Tayyar

Public Affairs & Communications Director

The Coca-Cola Export Corporation | Middle East Business Unit

Office: +973 17 216614

E-mail: antayyar@mena.ko.com

Carmen El Hajj / Jessy Abi Khattar

PR Director / Senior Account Executive

Memac Ogilvy Public Relations, Beirut

Office: +961 1 486065

E-mail: Carmen.ElHajj@ogilvy.com