Nowadays, all types of businesses are forced to think how to stay in business for the next era, this includes all types of industries from consumer software up to manufacturing. Throughout the years, disruptors have been seen across many industries, and this is because of digital transformation invading every industry from transportation, retail, manufacturing, and others.

Digital transformation is getting to be on every CxO agenda to achieve their growth goals, specifically the Middle East and Africa region, which is an emerging market for technology adoption. Innovations on both front office and back office have been a crucial element to the success of enterprises, and COVID-19 has been a catalyst for the adoption of digital across all organizational functions.

About Mohamed Abdelsalam

Mohamed Abdelsalam is Coberg’s Managing Partner based in United Arab Emirates. He is responsible for leading the company towards it strategic goals of growth and supporting customers in their digital transformation journey.

Mohamed Abdelsalam has a proven record of driving digital transformation with C-level executives for the past 11+ years at various sectors across the Middle East region, including but not limited to professional services, real estate, healthcare, public sector, manufacturing, retail, and travel. Abdelsalam worked with numerous CxOs to empower them in their digital transformation journey with a data-led approach.

Abdelsalam has held several senior positions at several technology companies including Oracle and recently led Synerise across Middle East & Africa, a European fast-growing AI and data company recognized by EY.

About Coberg

Coberg is a global consulting firm focused on data and processes with offices across EMEA. Headquartered in Dubai, UAE; and with regional offices at London, UK; Warsaw, Poland; and Cairo, Egypt. We work with our customers to understand the data and processes bottlenecks and applying technology and relevant industry/function use cases to solve them.

Coberg has started with two practices: Coberg Process Mining Centre of Expertise, and Coberg Customer Experience Centre of Expertise. Empowering customers on both fronts, the back office, and the front office to building digital resilience.

Brief video about Coberg: https://www.youtube.com/watch?v=cpZH8ZnZ_Ig 
Process Mining Centre of Expertise: https://coberg.net/process-mining-coe/ 
Customer Experience Centre of Expertise: https://coberg.net/customer-experience-center-of-expertise/ 

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