Great Skin is as Easy As 1,2,3

We all greet the morning in a different way - some of us bound out of bed eager to greet the new day, others of us bury our heads in the pillows and beg for just a few more seconds of sleep. But there is one thing every single one of us can do the same - no matter our age, gender or skin type, morning person or night owl... we can all Wake Up In Great Skin!

February 17th, 2008 - Dubai, UAE - With the advent of so many high-tech problem-solving skin care products, it may seem like the bare basics of a daily routine are no longer necessary. But in reality, they actually are even more important now than ever before. The reason? No matter how innovative a product may be, it may never live up to its promise if you don't have good daily basic skin care habits to create the clean, smooth, canvas any product needs to best do its job. Besides, who wouldn't want the clearer, brighter, and healthier-looking skin that The Clinique 3-Step Skin Care System imparts?

Created with visionary dermatologist, Dr. Norman Orentreich more than 35-years ago, the simple highly efficacious 3-Step Skin Care System was designed to deliver great looking skin, while prepping it for the benefits additional products can offer. To be put on (and remain on) the path to a radiant complexion, just cleanse, exfoliate, and moisturize--twice a day, every day.

With products tailored to your skin type--Soap to cleanse, Clarifying Lotion to exfoliate, and Dramatically Different Moisturizing Lotion or Gel to hydrate, 3-Step remains one of the most simple, effective, and top-selling routes to a beautiful, healthy-looking complexion worldwide.

3 Steps, 3 Products, 3 Minutes twice a day to your best skin ever:

1. Cleanse with Clinique soap in Extra-Mild, Mild, or Oily Skin Formula variations to refresh and purify skin without ever leaving it dry, tight, or uncomfortable.

2. Exfoliate with one of Clarifying Lotion's multiple formulations to get glowing skin and help your moisturizer work its magic.

3. Moisturize with the global favorite Dramatically Different Moisturizing Lotion to give every skin type a necessary drink of drenching moisture it needs to remain supple, soft, and healthy looking. The new Dramatically Different Moisturizing Gel, offers a lighter weight, refreshing moisturizing option for those sultry summer days, vacations at the beach, or for any time when a little less is more.

Great Skin Never Goes Out of Style

3-Step remains a top-selling and perpetually popular system worldwide. And why not? Is "just O.K." or even "bad" skin ever a fashion trend?

In the last five years Clinique has sold enough products in the 3-Step Skin Care System (Facial Soap, Clarifying Lotion, and DDML) that when placed side-by-side would circle the entire globe.

One DDML is sold every four seconds somewhere in the world. 

Great Skin For Everyone

Unlike other luxury beauty brands whose products often target specific demographics, Clinique's 3-Step System is universal - breaking down barriers of age, gender and skin type. 3-Step is not only formulated for every skin type, but also for every demographic. Clinique has always believed that beauty is not about looking young but looking the best that you can--at any age. 3 Step was designed to adjust to meet the changing needs of maturing skin. Stepped up exfoliation and more intensive moisturization may be necessary with the passage of time. And all skin types may experience temporary changes seasonally. Varying conditions can be monitored and addressed with regular 30-second "skin checkups" at Clinique counters worldwide where Consultants are highly skilled in working with skins of every age and condition.

Suggested Retail Price:

Facial Soap with Dish 100g   AED70

Clarifying Lotion 200ml AED100

Clarifying Lotion 400ml AED 155

Dramatically Different Moisturizing Lotion Tube  50ml AED 110

Dramatically Different Moisturizing Lotion With Pump 125ml AED 200

Dramatically Different Moisturizing Gel Tube 50ml AED 110

Dramatically Different Moisturizing Gel With Pump 125ml AED 200

Allergy Tested. 100% Fragrance Free. Non-acnegenic. Ophthalmologist tested. Dermatologist tested.

Available at all Clinique counters. For additional information, please contact: 

Lama Kanan at Clinique Communications on 971.4.212.3527 e-mail: lkanan@ae.estee.com

-Ends-

About Clinique:
Introduced in 1968, Clinique was the first ever dermatologist-created, prestige cosmetic brand.  Today, Clinique's mission remains what it was from the beginning: to provide the highest quality and most effective collection of products to enhance every skin type and tone. The brand's customized approach and quality products - all meticulously tested and carefully formulated with the latest science - have made Clinique one of the leading skin care authorities in the world. All makeup and skin care products are allergy tested and 100% fragrance free.  Clinique offers products for men and women of all ages and ethnicities. Clinique is sold in more than 130 countries and territories in over 16,000 sales locations and on the World Wide Web at www.clinique.com.

© Press Release 2008