Citymax Hotels is pleased to announce the appointment of an India-based representation company to support the surge in outbound guests from the region to the groups' hotels in the UAE.
Citymax Hotels is pleased to announce the appointment of an India-based representation company to support the surge in outbound guests from the region to the groups' hotels in the UAE.
Following a successful marketing campaign targeting the lucrative Indian travel market in 2014, Citymax Hotels has been protected from the downturn in arrivals from Russia with increased occupancy from the Indian subcontinent. A toll-free number has been made available for reservations from the country, as well as the traditional online booking engines and tour operator packages, further increasing the group's reach into the region.
"Participating in DTCM road shows as well as key exhibitions is an important strategy within this market", comments Gillian McKenzie Greer, Corporate Director of Sales and Marketing, "but even more important is developing ongoing individual relationships with the trade. Having sales representation based in India, we will be able to work much more closely with the agents and look forward to welcoming an increased number of group travel as well as individual travelers to our UAE hotels year round" she continued.
Citymax Hotels' guests come from cities around India, Chandigarh, Jaipur, Cochin and Ahmedabad as well as the traditional centre's of Mumbai, Delhi, Bangalore and Chennai, staying an average of 4 nights, according to Greer.
"Our average stay is 2-3 nights, but our Indian guests stay longer than most, enjoying what Dubai has to offer with regards to shopping and more recently an increased interest in excursions and sightseeing as well as visiting family and friends. Our Indian representation will be able to provide information on the destination as well as the hotels, further increasing the attractiveness of visiting the UAE." She continued
The Indian market is a year-round one, with an increase in outbound travel to the UAE around Diwali, New Year, the Dubai Shopping Festivals and Summer Holidays.
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Indian Guests can now call toll free 800 971 3007 for reservations, or book via www.citymaxhotels.com
Link to high res image: https://www.dropbox.com/s/rjklmb5ifhltc3l/Citymax%20Hotels%20Al%20Barsha%20Exterior.jpg?dl=0
About Citymax Hotels
Citymax Hotels is part of the hospitality division of Landmark Group, with three hotels in prime locations in Al Barsha, Bur Dubai, and Sharjah. The UAE home-grown mid-market group of hotels is a much favoured and popular choice offering modern hospitality at extraordinary value.
As the largest of the three properties, Citymax Hotels Bur Dubai is located in the heart of Dubai's historical district and offers 691 contemporary and comfortable rooms with free Wi-Fi throughout. The hotel features an extensive dining portfolio consisting of a Lavazza coffee shop, City Cafe, award-winning Claypot Indian restaurant, Sizzling Wok for pan-Asian cuisine, and The Huddle Sports Bar & Grill.
Situated next to the Mall of the Emirates, and close to Dubai Metro, Media City and the beautiful Jumeirah Beach, Citymax Hotels Al Barsha attracts a mix of both business and leisure to its 376 rooms. The hotel offers free Wi-Fi throughout and has two popular music and sports bar venues; Maxx Music Bar & Grill and The Huddle Sports Bar & Grill as well as a Lavazza coffee shop and a City Cafe
Located in close proximity to major shopping, industrial and cultural areas, Citymax Hotels Sharjah has 230 guest rooms and spacious meeting rooms. The hotel features a City Cafe and a Sizzling Wok, and also offers free WiFi to guests.
For further information please visit www.citymaxhotels.com, www.facebook.com/citymaxhotels or follow us on Twitter @citymax_hotels.
Citymax Hotels Awards
- TripAdvisor Travellers Choice Award; Best Bargain Hotel in UAE 2011 - Citymax Hotels Al Barsha
- Ahlan Masala! Awards 2011 and 2014; nomination - Claypot at Citymax Hotels Bur Dubai
- TripAdvisor Travellers Choice Award 2013; Top 10 - Citymax Hotels Al Barsha
- BBC Good Food Awards 2013 and 2014; finalist - Claypot Citymax Hotels Bur Dubai
- BBC Good Food Award 2014; finalist - Sizzling Wok Citymax Hotels Bur Dubai
- World Travel Awards 2014 and 2013; Citymax Hotels - Middle East's Leading Budget Hotel Brand
- MENA Travel Award 2013; Citymax hotels - Best Price Value Hotel
- Tatweej Academy for Excellence Awards: Best Budget Hotel 2014
For media information contact:
Caroline Tapken
CTT Consulting FZ LLC
Email: caroline@cttconsultingme.com
Mobile: 971 50 103 0343
© Press Release 2015
