Flip MinoHD video camera and Linksys E4200 wireless router obtain internationally renowned red dot award for product design 2011

Dubai, UAE, March 23, 2011 -Cisco has received two red dot design awards for the Flip MinoHD video camera and the Linksys E4200 wireless router for outstanding product design. Being one of the most renowned international product design competitions, the red dot awards are organized annually by the Design Zentrum Nordrhein Westfalen in Germany. This year, designers and companies from 60 countries submitted 4,433 products in the red dot award category "product design".

Awarded: Linksys E4200
The award-winning Linksys E4200 is the latest and most advanced member of the Linksys E-series family, with speed of up to 450Mbps offering the power needed for HD video streaming on wireless devices throughout the home - such as laptops, iPads, internet-enabled TVs, Blu-ray players, and game consoles. The E4200 has been crafted by the Cisco Consumer design teams in Denmark and California and is built on a single, thin floating plane. Its design helps hiding cables and ports and the flashing LED lights on the back of the product can be turned off to allow for a calmer environment.

Awarded: Flip MinoHD
The small and stylish design of the MinoHD makes it fit perfectly into every pocket or purse. The design, with its classy black skin resembling brushed metal, strictly follows the Flip Video concept of uncompromising user-friendliness with the red recording button being the central element of the interface. Thanks to the integrated USB arm and easy to use FlipShare software precious moments can be shared with friends and family by e-mail or Facebook ™ and Youtube ™.

"We are proud that we have been honored with two red dot design awards, it proves that we are on the right path with our design philosophy. Design has become an integral element in our product development process ensuring that the product not only works great but also fits the environment and is easy to use. We see more and more consumer technology products making their way into the living room coming from office type environments, clearly demanding different design standards, from product design but definitely also from a usability point of view," said Chris Landry, Senior Director Design & Experience for Cisco Consumer Products.

Award ceremony and design exhibition
"Design quality has asserted itself clearly in the judging process, with genuine and new creative solutions also being rewarded. Both of these criteria are not just yardsticks for good design, but also for the potential for success on the market. This potential is increased several times over by the targeted use of our renowned design award", says Professor Dr. Peter Zec, the initiator of the red dot design award. More than 1,000 guests from the world of design, industry, society and media will celebrate the winners of the red dot design award on 4 July 2011, which traditionally takes place in Essen's opera house, the "Aalto Theater". Subsequently, the Flip MinoHD will then be put on public display during a four-week special exhibition in the red dot design museum.

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The red dot design award
The red dot design award dates back to 1955 and is now the world's largest and most distinguished design competition. It breaks down into the three disciplines 'red dot award: product design', 'red dot award: communication design' and 'red dot award: design concept'. There were almost 14,000 entries from 68 countries in the year 2010 alone. You can get more information on the website at www.red-dot.de/presse.

Logo red dot design award: product design 2011

About Flip Video Products
Flip Video was acquired by Cisco (NASDAQ: CSCO) in May of 2009 and is now integrated into Cisco Consumer Products. Its revolutionary Flip Video camcorders changed the way people capture and share video by making it simple, accessible and fun for anyone. Flip Video camcorders are pre-loaded with FlipShare software to enable easy organising, editing, and seamless uploading to Facebook™, YouTube™ and other sharing sites.
About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Cisco's vision for the consumer is to enable people to live a connected life that is more personal, more social, and more visual. More information about Cisco and its line of consumer products can be found at www.theflip.com and www.cisco.com/consumer

Cisco, the Cisco logo, Flip Video, Designed for Flip Video, Flip Video logo, FlipShare and Flip Mino are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information.

© Press Release 2011