Competitive service pricing and cost transparency
Booking service with same day delivery
Quality service by certified technicians
Regional 3 year/100,000 km warranty and 24x7 roadside assistance
ABU DHABI - Chevrolet introduced Chevrolet Care, the brand's promise to provide competitive cost of maintenance, increased transparency and high quality customer service, to media at a special event at Bin Hamoodah Auto's Mussafah service center in Abu Dhabi on Wednesday April 10.
Media were given a tour of the service center, one of the newest and largest in the Middle East, by top executives from dealer partner Bin Hamoodah Auto and General Motors, so that they could witness first hand the enhanced aftersales experience Chevrolet is offering all its customers through Chevrolet Care.
Chevrolet Care is a high level customer service experience based on four pillars: To lead the industry in service pricing and cost transparency; booking service with same day delivery; quality service by certified technicians as well as a regional 3 year/100,000 km warranty and 24x7 regional roadside assistance.
"We went to our customers and listened to what they wanted. With Chevrolet Care we took the service we give them to the next level. Chevrolet Care is not a campaign. It is our ongoing long-term commitment to our customers," said Luay Al Shurafa, Director, Customer Care and Aftersales at General Motors Middle East.
"Chevrolet Care is in line with our philosophy that the customer is at the heart of everything we do."
Competitive Service Pricing and Cost Transparency
"If you had decided to buy a vehicle from a competitor in the United Arab Emirates versus the new Chevrolet Malibu, depending on what competitor you choose, you would pay anywhere between AED 9,800 and AED 12,500 for scheduled service maintenance up to 100,000 km. On the other hand, if you had bought the new Chevrolet Malibu, you would pay only AED 6,190," said Al Shurafa.
"In addition, Chevrolet also has longer manufacturer's scheduled maintenance intervals at 10,000 km versus 5,000 km for most competitors."
In order to achieve consistency across the region, Chevrolet ensures its service costs are the same in all sales and service centers in each country, with minimal variance from state to state across the Middle East.
Customer interactive touch screens that allow customers to view vehicles and pricing information, as well as fliers and menu boards are available at all Chevrolet sales and service centers. These, along with pricing information available at dealerships and online at www.chevroletarabia.com, provide complete cost transparency for the customer.
Booking Service with Same Day Delivery
Satisfied with Chevrolet's competitive, consistent and transparent costs, customers can then pre-book a scheduled maintenance service and are guaranteed same-day delivery.
Quality Service by Certified Technicians
To ensure customers receive a world class service, Chevrolet has invested heavily in technical and customer care training for its dealer technicians, showroom and customer service staff across the region.
There are two training centers in Dubai and Angat, in the Philippines, as well as 36 training facilities across 18 dealerships across the Middle East, providing 169,000 hours or 2,400 training days a year.
In total 277,865 courses have been run through instructor and web-based training courses, as well as virtual classroom training since 2010.
"We strive to ensure we have the very best dealer technicians in the region so that we can provide all our customers with a world-class shopping, buying and ownership experience," said Al Shurafa.
"Since we invested in the development of the Advanced Technical Training Center in the Philippines in 2008, more than 30 percent of all our dealer technicians across the Middle East are graduates from there. This is quite an achievement."
Regional 3 year/100,000 km Warranty and 24x7 Roadside Assistance
As part of Chevrolet's promise to provide unrivalled quality service, the brand offers its customers a regional 3 year/100,000 km warranty as well as 24x7 regional roadside assistance, so that no matter where they are driving throughout the Middle East, they can focus entirely on enjoying the drive.
Chevrolet also operates a Customer Communications Center (CCC) to ensure it remains connected with its customers.
The Customer Communications Center is open 12 hours a day, 6 days a week and allows the customer, wherever they are in the region, to speak directly with Chevrolet's dedicated aftersales team.
"Key to putting our customers first is being there to listen to them and communicate effectively with them. This is one way we can give them a better service," said Al Shurafa.
"There is no doubt that through the four pillars, Chevrolet Care is quite simply our commitment to our customers' total peace of mind," said Al Shurafa.
About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest automotive brands, doing business in more than 140 countries and selling more than 4.5 million cars and trucks a year. Chevrolet cars provide customers with spirited performance, expressive design, high quality and outstanding value for money. Chevrolet first ventured into the Middle East eight decades ago, and today is one of the most trusted automotive brands in the region. The Chevrolet portfolio includes award-winning cars such as the Spark, Sonic, Cruze, Malibu, Camaro and Corvette, family crossovers such as the Captiva and Traverse, and SUVs and pickups including the Tahoe and Silverado. More information regarding Chevrolet models can be found at media.chevroletarabia.com, on Facebook at http://www.facebook.com/chevroletarabia or by following @chevroletarabia on Twitter.
Contact:
Samer El Khalil
Regional Communications Manager
Tel: (+9714) 314 3333
E-mail: samer.elkhalil@gm.com
Dawoon Jung
Chevrolet Product Communications
Tel (+9714) 314 3381
E-mail: dawoon.jung@gm.com
© Press Release 2013
