Al Madani Group signs partnership with Charley's Grilled Subs for exclusive master franchising of the fast food chain for KSA and Oman in addition to their existing partnership in UAE

The brand, famed for its freshness and quality, opens at the Dubai International Airport

Dubai, January 19, 2012: Charley's Grilled Subs (CGS), one of the leading global fast food chains, has associated with Al Madani Group, a leading business conglomerate in the region, as its exclusive Area Developer for the UAE, Kingdom of Saudi Arabia, and Oman Territories. This agreement follows CGS's identification of this region's high growth potential and their commitment to long-term growth in the region.

Taking its presence in the UAE further, Charley's Grilled Subs has launched its fifteenth outlet in the UAE, located in Terminal 1, Dubai International Airport. Famed for its freshness and quality, Charley's Grilled Subs' menu of delectable sandwiches will be available for travellers looking for healthy food options.

Speaking at the launch, Mr. Charley Shin, Founder of Charley's Grilled Subs, said: "Middle East is a highly lucrative region for growth, as it boasts of very diverse demographic mix and is very open to international tastes. We are very happy to be present in this region and grow our business here with our partners, Al Madani Group. We have had a great association with Al Madani Group in the UAE. They understand our business strategy and share a great synergy with our brand in taking it forward to be one of the leading fast food chains in the region. We look forward to our GCC-wide association with the Group."

Commenting on the partnership, Mr. Mohammed Al Madani, Chairman and CEO, Al Madani Group, said: "We are happy to be associated with a globally renowned brand like Charley's Grilled Subs, which is famous for its quality, fresh foods and healthy menu. We have had a long standing relationship with the brand, and are happy to expand this role and be an active part of taking the brand across the region. We plan to increase the brand's presence here in the region with a number of outlets in the pipeline at leading locations across the Area Development Territory."

With sandwiches that are made to order using 100 per cent Halal meat, whether they are fresh or hot food, Charley's Grilled Subs offers a delightful experience to its customers on every visit. Driving forth its success with quality sirloin steaks, chicken breasts and turkey, and service, CGS is recognized worldwide for its natural products.

Charley's Grilled Subs outlets in Dubai are located at Mall of the Emirates, Ibn Battuta Mall, Deira City Centre, Dubai Festival City, Dubai Mall, Mirdif City Centre, Arabian Centre, and now in Dubai International Airport, among others.

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About Charley's Grilled Subs
Established in 1986 with its first outlet in Columbus, Ohio, the journey of Charley's Grilled Subs began with the founder's travels through South Philly where he discovered a Philly Cheesesteak. Having fallen in love with his discovery, Mr. Charley Shin opened the first Charley's Grilled Subs on the Ohio State University campus. The menu, which offered fresh, delicious and healthy options for fast food, was an instant hit among the people. The brands popularity led to its rapid expansion, with around 600 outlets across the globe today - with branches in the UAE, Saudi Arabia, Kuwait, Italy, Korea, Japan, USA, Canada, Brazil, Dominican Republic, Panama, UK, Germany, and soon in Oman and Bahrain. The brand prides in its menu of fresh and healthy subs and sandwiches made to order and served with the freshest ingredients.

About Al Madani Group
Established with a modest tailoring shop in Al Ras, Deira, Al Madani Group is today a leading business conglomerate in the region. The climb to success has been rapid, built on a solid base of family background, strong links with the country, evolving global connections, sound financials and highly erudite and professional management. Today, the company has diversified its business across sectors. In retail, Al Madani Group is the exclusive distributor of international brands including Charley's Grilled Subs, HANG TEN, GAS, Levi's, Dockers, Chevignon, Blush!, and NAF NAF, and its own brand, Al Thawb Alwatani Tailoring, a chain of tailoring  outlets catering to all segments of the population across the UAE.

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Watermelon PR
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© Press Release 2012