Dubai, June 21, 2011- Casio Computer Co., announced today the release of G-9300 in the UAE. The new model is a new shock-resistant model part of its G-Shock Mudman line of dust-resistant, mud-resistant watches. Since the release of the original G-shock watch in 1983, the brand has continued to evolve, with advanced functions, construction and design all based on outstanding shock resistance, with G-9300 next in line.

Casio G-SHOCK, BABY-G & PROTREK watches are distributed exclusively in the UAE by MidAsia Trading LLC.

The G-9300 is part of the "Master of G" series featuring a high-pressure water-resistant Frogman, the mud-resistant Mudman, the rust-resistant Gulfman, and the high-altitude-ready Riseman. These watches have been well received for further increasing the toughness of the G-Shock brand.

On the launch, Mr. Tsuneo Nagai, Head of Casio Watches for Middle East and Africa, said, "As a brand, we constantly strive to bring in the best of technology for our customers. G-9300, the new edition in the G-Shock Mudman line of brand is derived from Casio's pioneering original G-Shock design and is highly shock-resistant and fashionable sports watches. With every new range, the brand evolves as an advanced technology design based on outstanding shock resistance.

Equipped with magnetic and temperature sensors, the new G-9300 displays both compass bearing and temperature. This series is designed for adventure lovers with a passion for sport. It includes a number of features including a barometer, compass, thermometer and altitude display, among many other specific functions suitable for sailing, fishing etc, and are in a shock-resistant case.

The new G-9300 is a solar-powered, shock-resistant G-Shock Mudman. It boasts resin-covered buttons and structure that helps to keep dust and mud out of the watch, developed to be used for outdoor environment like deserts and jungles. The watch is envisioned to provide reliability and functionality needed for several-day rally racing through a desert region.

In an environment like the desert where there are few landmarks, the G-9300 allows the user to immediately confirm orientation. In addition, a circular LCD indicator at the 10 o'clock position provides a graphic compass.

With the new G-9300, Casio has combined its propriety design technology for toughness with its unique electronic technologies for sensor operation and digital display. The result is a tough watch that offers clearly superior performance and a high level of reliability even under the most challenging conditions.

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About Casio Computer Co., Ltd.
Casio Computer Co., Ltd. is one of the world's leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. Today, Casio's offerings include timepieces, digital cameras, electronic dictionaries, calculators, musical instruments, system equipment, and others. The Casio Group employs more than 11,000 people worldwide, shipping over 100 million products per year, with net sales of 341 billion yen (approx. US$4.116 million) in the fiscal year ended March 2011. News and product information from Casio is available at http://world.casio.com/

About MidAsia Trading
Founded in 1995, MidAsia Trading is today one of the leading distribution firms in the UAE. Its product portfolio includes some of the best known global brands in their respective categories. Over the years, MidAsia has built an expansive network in the UAE market which is unparalleled. MidAsia is today one of the leading electronics and watches distributor in the emirates.

For more information, please contract:
Jumana Aman
Watermelon PR
Ph: +971 4 283 3655
Fax: +971 4 282 9566
Email: jumana@watermelonme.com

© Press Release 2011