The entertainment industry's growth is expected to reach $31.8 billion by 2017, driven largely by the Middle East.
Phase one of the Cartoon Network Zone to span approximately 200,000 sq. feet within the region's largest theme park which exceeds 1.2 million sq. feet.
Cartoon Network Zone to feature popular Cartoon Network brands such as Ben 10, The Amazing World of Gumball, Adventure Time and many more.
Dubai, Feb 26, 2013
Amusement parks may be all fun and games- as Ilyas & Mustafa Galadari Group (IMG Group) is set to prove by partnering with Turner CN Enterprises to bring a dedicated Cartoon Network Zone to the IMG Theme Park - the global industry's growth is serious business. This exciting collaboration is vying for a piece of the theme park global market which is estimated to reach $31.8 billion (Dh116.8 billion) by 2017 driven largely by revenues from the Middle East, according to a recent report by Global Industry Analysts.*
IMG Group's collaboration with Turner CN Enterprises will deliver a number of world firsts for both companies and fans, including the world's first themed attractions for the multi award-winning property; The Amazing World of Gumball, Adventure Time, and LazyTown. The IMG Theme Park will also feature the world's largest Ben 10 retail store and the first ever Ben 10 5D ride, along with branded restaurants and other branded immersive experiences across the 200,000 sq. feet utopia.
"We are very pleased to partner with Turner CN Enterprises. The launch of the Cartoon Network Zone will position us as the key theme park operator in the region." said Mr. Ilyas Galadari and Mr. Mustafa Galadari, of IMG Group. "IMG Theme Park will pride itself on family entertainment and with the addition of the largest entertainment brand, Cartoon Network; we elevate our continuous dedication in bringing a value-added experience for all our visitors." They added.
"We are delighted to partner with IMG Group to bring the much-loved family of characters from the Cartoon Network stable to life," said Alan Fenwick, VP Turner CN Enterprises. "We are very excited about the themed attractions and live events. IMG Group, along with design agency Falcon's Treehouse, have consistently demonstrated a wonderful knowledge of our brands in developing innovative and immersive brand experiences we know our fans and the world will love."
Alan Musa, General Manager & VP, Turner Broadcasting Systems - Arabia, added, "The Middle East is fast becoming a major international destination for family tourism and the IMG Theme Park in Dubai is a concentrated hub of high-octane entertainment. This latest venture with IMG Group will enable families from all over the globe to engage with their best loved Cartoon Network brands, providing visitors with an unforgettable experience they can treasure for years. The park will be fully supported by the Cartoon Network Arabic TV channel and web site - both of which have grown considerably in terms of fans throughout the Middle East since being launched in October 2010."
The Cartoon Network name and characters have been licensed to the IMG Group by Turner CN Entertainment. Cartoon Network Zone is owned, managed and operated by the IMG Group which has developed the complex including the combination of family, adventure, action and comedy entertainment experiences.
The overall facility for the themed entertainment destination will be in excess of 1.2 million sq. feet in its first stage and will be the largest temperature controlled indoor entertainment destination in the world. It is designed to attract 10,000 plus visitors per day. A unique facility of this magnitude will also generate a significant demand, in the vicinity, for hotels and hotel apartments, along with other retail and leisure components. The Cartoon Network Zone is the second publically released partner and zone within a total of four zones in the extraordinary property. This dazzling combination of four unique zones will provide an irresistible and 'must visit' attraction for any thrill seeker or person within reach of its impressive gates.
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Sources:
** http://www.prweb.com/releases/theme_parks_water_parks/amusement_parks/prweb9282694.htm
About IMG Galadari Group
The Ilyas & Mustafa Galadari Group is a highly regarded, multi-faceted organization based in Dubai. The group is carrying on the tradition of the Galadari family which has a long history of entrepreneurship dating from the 1940's. The diversified business portfolio includes real estate development, agencies for overseas companies, hospitality, food storage, gems and jewellery, automobiles and transport. Over the years, the group has shown ambition and determination to grow and launch new business enterprises whenever an opportunity occurs.
About Cartoon Network
Cartoon Network (CartoonNetwork.com), currently seen in 99 million U.S. homes and 168 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 9 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action programming for young adults 18-34. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.
About Turner CN Enterprises
Turner CN Enterprises, the licensing division of Turner Broadcasting, is responsible for six key business areas across the EMEA region including Consumer Products, Events, Brand Licensing, DVD, Non Linear and Mobile. The business is charged with building consumer product franchises for Turners children's properties and adults brands and characters from the channel's growing library of award-winning original programming. Turner CN Enterprises offers bespoke licensing solutions for strategic property partners, harnessing the opportunities available with its ad sales division, Turner Media Innovations (TMI) and the business's network of free-to-air and pay TV channels. The company currently offers consumer product programs for an array of top-grossing and award-winning franchises including Ben 10, Adventure Time, The Amazing World of Gumball, LazyTown, Bananas in Pyjamas, Doozers and Gormiti. It also licenses adult-skewed brands including CNN, Turner Classic Movies and Adult Swim.
For further information, please contact:
For IMG Group:
Media Contact
Buz PR
P.O. Box 126093, Dubai, UAE
Tel: +971 4 3589789
Email: ankita@ibuz.ae
For Turner CN Enterprises:
Media Contact
Cassie Chandler @ License To PR
Tel: +44 (0) 20 7637 4660
Email: cassie@licensetopr.co.uk
For all CN Attractions or Live Events related enquiries and opportunities, please contact:
Annabel Rochfort
Tel: +44 (0) 207 693 1181
Email: annabel.rochfort@turner.com
© Press Release 2013
