Riyadh, KSA: The House of Cartier's annual FineWatchmaking rendezvous, returns to Riyadh's La Vida Havana at Al Dabab Street, notablypresenting its most masculine, flamboyant and complicated Fine WatchmakingCollection, emerged withCartier's faithful clients making this event a unique memorable date.
Cartierhas always been an important creator of both movements and shapes. The firstwatch ever made by Cartier was in 1853 with the appearance of the first pocketand pendant watch; and ever since Cartier is responding to the quest ofprecision and offers to its male clientele highly sophisticated watchcreations.
Yetagain, the watchmaker offered an exceptional opportunity for its valued Riyadhbased clientele to examine Cartier's unique movements and complexity of art, ina fascinating set reflecting Cartier's spirit of boldness, innovation andattention to details, with decorative movement backgrounds and the majesticarrangement of the Fine Watchmaking collection on display.
FromCartier Skeleton watches where function merges with form and aesthetic based onsolids and voids to Cartier Complications equipped with its very own calibres,such as the Rotonde de Cartier Astrotourbillon Calibre 9451 MC watch and theCalibre de Cartier Flying Tourbillon Calibre 9452 MC Geneva Hallmark watch. TheFine Watchmaking Collection demonstrated is all creations from the Cartier Manufacture,one of the few watchmaking Manufactures with the capacity to design, produceand service its own watches and movements.
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About The House of Cartier
Founded in 1847, The House of Cartier has been producing pieces thatexpress a unity of style for generations no matter the differences in artisticexpression. The jeweller never ceases to delight the public with its dazzlingcollection that places contemporary High Jewellery creations alongside Finewatchmaking master pieces in perfect continuity bearing witness to the vitalityif its creations both past and present.
More information on Cartier & the GenevaSeal:
The House of Cartier,one of the most prestigious watch-making firms in the world, has joined theextremely select group of watch manufactures certified to display the GenevaSeal. This highly sought-after stamp seals the installation of CartierWatch-Making in Geneva, where its master craftsmen have developed and craftedthe calibre 9452 MC that now bears this greatly coveted certification.
Created in the 19thcentury by a guild plagued by counterfeit products, the Geneva Seal iscurrently considered to be the symbol of watch-making perfection. Enacted intolaw in 1886, the Geneva Seal is probably one of the oldest professional labels,recognised both as an indication of independent origin and a guarantee ofsuperior quality.
To obtain the Geneva Seal, twelve quality criteria must be met, one ofwhich concerns a precisely defined standard of timekeeping precision. Thelatest revision of these strict regulations dates from 22 December 1994 andensures that rigorous testing is carried out - to which the prestigioustourbillon 9452 MC calibre is submitted - under the scrutiny of inspectors fromthe Watchmaking School of Geneva.
The regulations are also related to the quality of the components andtheir manufacture. The catalogue notably details the fabrication of steelparts, screw heads, stones, toothed gears, axes and pinions. Other instructionsaddress the fixing of the balance spring, the technical fabrication of theoscillating system and escapement, the painstaking craftsmanship invested inthe manufacture of winding elements and the adjustment of the hands, as well asthe care and attention necessary for the creation of other components - ofwhich the 9452 MC caliber has meticulously achieved.
For Cartier, winningthe Geneva Seal certification for this new calibre confirms its priority touphold the most prestigious watch-making tradition of all.
For more information please contact:
HaniShiba
PencellPublic Relation
MediaRelations Manager
Mobile:0596404621
Tel: 02 2834067
Fax: 02 2834050
Email: hani.jeddah@pencellpr.com
© Press Release 2011
