Leading retailer Carrefour introduces reusable bags in nationwide bid to cut down on plastic bag usage
Doha - In a push to reduce the millions of plastic bags that pollute the Qatar's ecosystem every year, MAF Hypermarkets Qatar WLL, (Carrefour) today introduced reusable bags at their checkout counters as an alternative to plastic bags.
Shoppers will be encouraged to purchase their own big reusable bags from Carrefour at the checkout for 2 QR (cost price). If damaged at any point, the bags can be replaced at any Carrefour outlet free of charge.
"It's no secret that plastic bags are one of the major causes of pollution and waste in the world today. We at Carrefour, want to contribute by at least encouraging people in Qatar to reduce the amount of plastic bags that they use when shopping at our stores", said Jean Luc Graziato, Vice President of Marketing and Sourcing at MAF Hypermarkets (Carrefour).
He added, "By using the bag 4 times, you will be reducing the usage of plastic bags by 18 per cent. So when you use a Carrefour reusable bag 4 times, the resulting decrease in plastic bag production leads to a reduction in the emission of greenhouse effect gases by 20 per cent. By using the bag 20 times, you will be reducing the usage of plastic bags by 82 per cent."
MR. Khalid Saleh Thabet, Media Center Director of Supreme Council for The Environment & Natural Resources (SCENR) said, "SCENR is delighted that an organization of Carrefour's stature is participating actively to reduce the usage of plastic bags in Qatar and the entire world. We hope that more such organizations will take lead in working towards conserving the ecological balance in Qatar."
-Ends-
About MAF Hypermarkets LLC
MAF Retail manages MAF Hypermarkets LLC, a joint venture company with the world's second largest retailer Carrefour and Majid Al Futtaim Group, the region's most prominent developer of large consumer focused enterprises.
MAF Hypermarkets LLC currently operates 23 hypermarkets across the region including; UAE, Oman, Qatar, Saudi Arabia, Egypt, Jordan and Kuwait. It is recognised as the most dynamic, fast-moving hypermarket chain and remains the leader in terms of quality and low priced goods.
Carrefour's own retail brands are a significant medium for brand differentiation and customer loyalty, contributing substantially to the organisation's growth in sales.
For additional information about the Majid Al Futtaim Group kindly visit www.majidalfuttaim.com
For additional information about the Carrefour kindly visit www.carrefourme.com or contact:
Vallath Kavitha / Hadi Tawil
Promoseven Weber Shandwick PR
Tel: +974 4673877
Fax: +974 4674382
Email: Vallath.Kavitha@promoseven.com / Hadi.Tawil@promoseven.com
© Press Release 2007
